# TABS Analytics

TABS Analytics is an Asset Manager based in Shelton, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Shelton, United States
- **Region:** North America
- **Address:** Shelton, CT, United States
- **Assets under management:** Undisclosed
- **Website:** www.tabsanalytics.com

## Regulatory record

- **Reports private funds:** No

## About

TABS Analytics is a technology-enabled analytics firm specializing in outsourced sales and marketing services for the consumer products industry. It was acquired by Blacksmith Applications on December 1st, 2020. The firm focuses on analytics for the consumer products industry.

## Sectors

- Enterprise Software
- Data & Analytics
- Consumer Goods

## Questions

### Is TABS Analytics still an independent company?

No. TABS Analytics was acquired by TELUS Corporation and now operates as TELUS Agriculture & Consumer Goods US. The brand TABS Analytics is still used on the firm's website but is part of a larger enterprise portfolio (per the firm's website).

### What type of data does TABS Analytics harmonize?

The firm harmonizes syndicated data from market research providers and point-of-sale data from retailers. It standardizes these disparate sources into a single analytical view for CPG clients (per the firm's website).

### Who is the target customer for TABS Analytics?

The platform is built for FMCG manufacturers — specifically brand managers, category managers, and sales teams at CPG companies who need to optimize pricing, promotions, and distribution across U.S. retail channels (per the firm's website).

### Does TABS Analytics operate outside the United States?

The firm's website focuses exclusively on the U.S. market. While TELUS is a Canadian company, TABS Analytics' platform is specifically tailored for the U.S. CPG landscape, including harmonized data across U.S. outlets and retailer-specific metrics.

### What is the difference between TABS Analytics and other CPG data platforms?

TABS Analytics differentiates by combining data harmonization with dedicated CPG consultants who provide ongoing advisory services. This human-led approach sets it apart from purely self-service analytics tools (per the firm's website).

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Last updated: 2026-06-03T20:00:00.000Z

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