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TailorCare
Rachel Winokur's TailorCare uses data to guide MSK patients toward conservative care — a value-based bet on avoiding unnecessary surgery.
TailorCare
TailorCare launched in 2017 in Nashville, Tennessee, co-founded by CEO Rachel Winokur, a former Bright Health executive, and Chief Clinical Officer Dr. Alex Wiggins. The company operates at the intersection of specialty-care navigation and value-based payment models, targeting musculoskeletal conditions — one of the highest-spend categories for commercial health plans. Its platform uses patient-reported outcomes and predictive analytics to match individuals with the right conservative treatment pathways before surgical intervention is considered. The firm's model functions as an outsourced clinical-intake and navigation layer for payors and risk-bearing providers. It covers the full episode — physical therapy, injections, advanced imaging, pain management, and surgery when clinically indicated — and assumes financial risk under shared-savings and bundled-payment arrangements. Geographically, TailorCare operates in multiple states across the US, with disclosed partnerships covering commercial, Medicare Advantage, and Medicaid populations (per the firm's official communications). The company has raised venture funding from investors that have included a16z, Norwest Venture Partners, and Accel. In September 2023, TailorCare raised $50 million in Series B funding led by a16z, with participation from Norwest, Accel, and existing investors (per Axios, September 2023). The capital was allocated to scale operations, deepen its clinical data engine, and expand into new geographic markets. As of its last disclosed round, the company was managing care for tens of thousands of patients across multiple states. Structurally, TailorCare sits between the traditional telehealth navigation company and a full-stack risk-bearing medical group. Its payment model creates alignment with payors and patients by tying revenue to clinical outcomes and cost avoidance rather than fee-for-service volume — a form of embedded value-based contracting unusual for a venture-backed navigation platform. Succession and governance remain with the founding team, which combines clinical and health-plan operating experience.
General information
Firm type
Asset Manager
Year founded
2017
AUM
Undisclosed
Location
Region
North America
Country
United States
City
Nashville
Corporate office
Nashville, TN, United States
Principals
Rachel Winokur
Co-Founder and Chief Executive Officer
Sector focus
Frequently asked questions
Who runs investment decisions at TailorCare?
TailorCare is an operating company backed by venture capital, not an investment firm. Capital allocation and strategic decisions are led by CEO and co-founder Rachel Winokur, with board representation from lead investors including a16z, Norwest Venture Partners, and Accel. The company raised its Series B in September 2023.
How does TailorCare's payment model differ from traditional care navigation?
TailorCare enters into value-based contracts — shared savings and bundled payments — with health plans and risk-bearing providers, taking financial risk on the total cost of musculoskeletal episodes. Traditional navigation companies charge per-member-per-month or case-management fees and do not share in the economic outcomes of their recommendations. This structural difference aligns TailorCare's revenue directly with clinical quality and cost reduction.
Which conditions does TailorCare manage?
The company focuses on musculoskeletal conditions including back, neck, knee, hip, and shoulder pain — the highest-volume, highest-cost non-oncology episodes for commercial payors. Its platform covers the full clinical journey from initial assessment through conservative treatment, imaging, injections, physical therapy, and surgery when clinically necessary.
Does TailorCare employ physicians directly?
TailorCare operates as a navigation and clinical-intake layer rather than a direct provider of care. Its team includes clinical navigators and Chief Clinical Officer Dr. Alex Wiggins, but the actual delivery of physical therapy, injections, and surgery occurs through a network of contracted providers. This capitated-navigation structure is architecturally different from a full-stack medical group.
How does TailorCare source its patient populations?
Patients are routed to TailorCare through contracted health plans and risk-bearing provider organizations — primarily commercial insurers, Medicare Advantage plans, and Medicaid managed-care organizations. When a member presents with MSK symptoms, the payor directs them to TailorCare for clinical assessment and episode management, creating a captive referral funnel that bypasses traditional direct-to-consumer patient acquisition costs.
Profile maintained by Altss using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.
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