# Take-Two Interactive Software

Take-Two Interactive Software is a Video Game Holding Company based in New York, United States.

## Overview

- **Organization type:** Video Game Holding Company
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 1993
- **Assets under management:** Undisclosed
- **Website:** take2games.com
- **LinkedIn:** https://www.linkedin.com/company/take-two-interactive-software

## Regulatory record

- **Reports private funds:** No

## About

Take-Two Interactive Software develops, publishes, and markets interactive entertainment for console systems, PCs, and mobile devices. Its products are available through physical retail, digital download, online platforms, and cloud streaming services. The company was founded in 1993 and is based in New York, New York.

## Sectors

- Media & Entertainment

## Offices

- San Francisco, CA
- Arlington, TX
- Cambridge, MA
- Boston, MA

## People

- Strauss Zelnick — Chairman and Chief Executive Officer
- Lainie Goldstein — Chief Financial Officer

## Questions

### Who controls investment decisions at Take-Two Interactive?

Chairman and CEO Strauss Zelnick has held operational control since 2007 under a management agreement with the board. He approves all major capital allocation decisions including studio acquisitions, new franchise investments, and the publishing slate across Rockstar Games, 2K, and Private Division. His current contract extends through fiscal 2029.

### How does Take-Two generate recurring revenue from its game portfolio?

The firm's live-service model converts one-time game purchases into ongoing revenue streams. Grand Theft Auto Online and NBA 2K's MyTeam mode drive recurring consumer spending through virtual currency, battle passes, and in-game content. Zynga's mobile portfolio adds advertising income and in-app purchase revenue, smoothing earnings between major franchise releases.

### Which gaming franchises does Take-Two own outright?

The firm owns Grand Theft Auto, Red Dead Redemption, NBA 2K, WWE 2K, Civilization, Borderlands, BioShock, and Zynga's mobile portfolio including Zynga Poker and Words With Friends. Unlike competitors valued on licensed movie or sports IP, Take-Two controls nearly all its major revenue-driving properties in perpetuity.

### How does Take-Two's publishing structure differ from competitors like Electronic Arts?

Take-Two gives its labels — Rockstar Games, 2K, and Private Division — near-total autonomy over development timelines, budgets, and creative direction. This federation model contrasts with Electronic Arts' centralized studio management. The trade-off is slower release cadences but higher per-title commercial returns, with Grand Theft Auto V generating over $8 billion in lifetime revenue.

### What is the known posture on Grand Theft Auto VI's development status?

In November 2024, Take-Two confirmed that Grand Theft Auto VI remains on schedule for a Fall 2025 launch on PlayStation 5 and Xbox Series X|S. The firm has not disclosed a PC release date. The initial trailer, released in December 2023, broke YouTube records with over 90 million views within 24 hours.

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Last updated: 2026-06-03T20:00:00.000Z

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