Tango Card

Tango Card

David Leeds founded Tango in 2009 after identifying inefficiencies in how businesses sourced and delivered physical gifts. The company built a digital-first platform focused on integrating rewards into corporate workflows. Tango's mission: turn rewards, incentives, and payments into relationship-building tools rather than administrative overhead. The company offers a rewards catalog of 3,100+ digital and physical gift cards, prepaid cards, and charitable donations in 60+ currencies. Its product suite includes Reward Link, Global Choice Link, and Disbursement Link, allowing businesses to send single or batch rewards via email, SMS, or API. Key integrations include Salesforce, Qualtrics, Zapier, Slack, HubSpot, and Workato. Clients report cutting program administration time by more than 50% and reducing annual gift card costs by tens of thousands of dollars. Tango employs 5,500+ staff reporting to the combined Blackhawk Network parent. The company processes $28B+ in transactions annually. In May 2024, Blackhawk Network (BHN), already an early investor, acquired Tango to combine BHN's global scale and content breadth with Tango's digital platform and API (per firm website, May 2024). The acquisition closed in May 2024. Tango's structural differentiator is its acquisition by Blackhawk Network, a publicly-backed payments infrastructure company, which provides capital and scale for global expansion while Tango retains its digital-first brand and API platform. This hybrid model blends startup agility with public-company resources.