# TappAlpha

TappAlpha is an Asset Manager based in Seattle, WA, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Seattle, WA, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Assets under management:** Undisclosed
- **Website:** tappalpha.com
- **LinkedIn:** https://www.linkedin.com/company/tappalpha

## Regulatory record

- **CRD number:** 327980
- **SEC file number:** 801-128674
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/327980

## About

Unlock Financial Opportunity For Every Investor and Advisor | TappAlpha is helping define the Growth + Income category through disciplined, rules-based overlays on the world’s most trusted benchmarks. By combining innovation with simplicity, the firm builds solutions designed to unlock income potential and support long-term portfolio outcomes. Founded in 2023, TappAlpha is committed to making investing simple, actionable, and transparent for everyday investors and advisors.

## Sectors

- Enterprise Software
- AI/ML
- Industrial Tech

## People

- Larry Tapp — Chief Executive Officer

## Questions

### Who runs investment decisions at TappAlpha?

Larry Tapp, the founder and CEO, oversees index methodology, backtesting algorithms, and derivative trade-execution logic. The firm does not make discretionary investment decisions — its strategies follow a rules-based premium-selling mandate on defined equity benchmarks. No separate investment committee is publicly disclosed.

### Does TappAlpha manage client assets directly?

No. TappAlpha operates as an index-calculation agent, not a registered investment adviser. All client capital sits inside vehicles manufactured by third parties — ETFs, structured notes, and annuity sub-accounts — that license TappAlpha indices and pay usage fees. The firm reports no AUM of its own.

### How does TappAlpha's indexing arrangement with State Street's SPDR brand work?

TappAlpha calculates proprietary volatility-overlay indices — including tickers TAPR (put-write on SPY) and TAPC (covered-call on QQQ). These indices are published under the SPDR trademark via a licensing agreement with State Street Global Advisors, which allows financial intermediaries to build packaged products that track the index returns. State Street does not endorse or guarantee the index performance.

### What asset classes underpin TappAlpha's index strategies?

The primary underlyings are broad U.S. equity benchmarks — the S&P 500 and Nasdaq-100. The strategies generate returns through systematic selling of out-of-the-money put or call options on the SPDR S&P 500 ETF Trust (SPY) and the Invesco QQQ Trust (QQQ), blended with a cash or Treasury-collateral overlay. No direct commodity, fixed-income, or private-market instruments are utilized.

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Last updated: 2026-07-08T23:52:50.475Z

Canonical page: https://altss.com/profile/tappalpha

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