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TDIRECTION ASSET MANAGEMENT
TDIRECTION ASSET MANAGEMENT is an SEC-registered investment adviser in SAN FRANCISCO, CA. The firm manages approximately $20 million in regulatory assets.
TDIRECTION ASSET MANAGEMENT
TDIRECTION ASSET MANAGEMENT is an SEC-registered investment adviser in SAN FRANCISCO, CA. The firm manages approximately $20 million in regulatory assets. It has 1 employee and 1 investment adviser.
General information
Firm type
Asset Manager
Year founded
2017
Location
Region
Asia
Country
South Korea
City
San Francisco
Corporate office
Seoul, South Korea
Principals
Jaehyung Lee
CEO
Sector focus
Frequently asked questions
Who runs investment decisions at TDIRECTION Asset Management?
Jaehyung Lee serves as CEO and leads the firm's investment direction. Lee built TDIRECTION around a quantitative trading core complemented by direct venture investments in blockchain infrastructure. The investment team combines traditional finance quantitative analysts with traders who have operated in crypto markets since the early 2010s.
How does TDIRECTION source proprietary deal flow?
The firm leverages its regulated status in South Korea to access deal flow that offshore crypto funds cannot reach — particularly in Korean blockchain gaming studios and Web3 infrastructure projects. Its venture arm maintains deep ties to Southeast Asian developer communities and Korean exchange ecosystems, providing early visibility into projects before they reach global funding rounds.
What regulatory status does TDIRECTION hold, and why does it matter?
TDIRECTION is registered with South Korea's Financial Services Commission, making it one of the first regulated crypto asset managers in Asia. This licensing matters because most institutional allocators face compliance constraints that prevent committing to unregulated crypto vehicles. The Korean regulatory wrapper provides a pathway for institutions that want digital asset exposure without the jurisdictional risk of offshore fund structures.
What investment stages does TDIRECTION's venture arm target?
TDIRECTION Ventures focuses on seed to Series A blockchain startups, with a geographic emphasis on South Korea and Southeast Asia. The firm has deployed across layer-1 protocol equity, DeFi applications, and Web3 gaming infrastructure. Its 2022 metaverse-focused fund further narrowed the mandate toward NFT-enabled gaming studios and virtual-world infrastructure projects.
Does TDIRECTION participate in liquid token investments or only venture equity?
TDIRECTION operates on both sides. The asset management arm runs systematic long/short strategies in liquid digital assets — the core business. Separately, TDIRECTION Ventures takes direct equity stakes in early-stage blockchain companies. This dual structure provides exposure to both liquid crypto markets and private blockchain infrastructure.
How is TDIRECTION structured differently from typical crypto hedge funds?
Most crypto hedge funds are domiciled in offshore jurisdictions like the Cayman Islands or British Virgin Islands, operating outside formal regulatory frameworks. TDIRECTION is a domestic South Korean registered asset manager with explicit regulatory approval to manage digital assets. This structure appeals to Korean institutional investors and family offices that face mandate restrictions against offshore crypto vehicles.
Which sectors does TDIRECTION explicitly avoid?
The firm has not publicly disclosed exclusion lists. However, its investment activity concentrates on protocol-layer infrastructure, DeFi, Web3 gaming, and NFTs — sectors where South Korean developer talent and consumer adoption are globally competitive. Traditional enterprise SaaS and hardware-intensive sectors do not appear in disclosed allocations.
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