Private EquityRIA · CRD 342513Private Fund Adviser

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TerraMar Capital

TerraMar Capital LLC is a private equity platform headquartered in Los Angeles that provides debt and equity capital to middle-market businesses facing an...

TerraMar Capital logo

TerraMar Capital

TerraMar Capital LLC is a private equity platform headquartered in Los Angeles that provides debt and equity capital to middle-market businesses facing an inflection point. It offers customized capital solutions for complex situations where speed and certainty are often important considerations.

General information

Firm type

Private Equity

Year founded

2015

Location

Region

North America

Country

United States

City

Los Angeles

Corporate office

Los Angeles, CA, United States

Principals

Joshua Phillips

Founder & Managing Partner

Hirak Bali

Principal

Toby Bailey

Principal

Jack Kelley

Vice President

Brittany Aguilar

Office Manager

Ralph Cassannello

Associate

Chelsea Liu

Associate

Ethan Siau

Associate

Sector focus

Industrials; Consumer/Retail; Business ServicesFood & Beverage, Apparel, Brick & Mortar, E-Commerce Retail

Frequently asked questions

What is TerraMar Capital's investment strategy?

TerraMar Capital pursues control-oriented investments in the lower middle market. The firm executes buyouts, recapitalizations, and growth equity deals across fragmented industries in North America. Its approach relies on operational improvement — installing management depth, upgrading systems, and driving organic expansion rather than relying primarily on financial engineering or high leverage.

What types of companies does TerraMar Capital target?

The firm targets lower middle-market companies in North America, with a focus on founder-led and family-owned businesses. Preferred sectors include manufacturing, business services, and niche industrial companies. TerraMar looks for businesses where it can be the first institutional investor, bringing professionalization and governance to companies that have outgrown their founding structures.

How does TerraMar Capital differ from other lower-middle-market private equity firms?

TerraMar distinguishes itself through an operational focus rather than financial engineering. The firm installs senior finance and operating talent, upgrades ERP and reporting systems, and builds professional sales organizations inside portfolio companies. This hands-on operator model appeals to founders seeking a partner that prioritizes long-term business building over quick flips, resembling a permanent-capital operator in approach.

Profile maintained by using OSINT (open-source intelligence), regulatory filings, licensed data partners, and verified direct submissions. Read the methodology. Last updated: . Continuous refresh with full update cycles at least every 30 days.

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