# TerraMar Capital

TerraMar Capital is a Private Equity based in Los Angeles, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Los Angeles, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Founded:** 2015
- **Assets under management:** Undisclosed
- **Website:** terramarcapital.com
- **LinkedIn:** https://www.linkedin.com/company/terramar-capital-llc

## Regulatory record

- **CRD number:** 342513
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/342513

## About

TerraMar Capital LLC is a private equity platform headquartered in Los Angeles that provides debt and equity capital to middle-market businesses facing an inflection point. It offers customized capital solutions for complex situations where speed and certainty are often important considerations.

## Sectors

- Industrials; Consumer/Retail; Business Services
- Food & Beverage, Apparel, Brick & Mortar, E-Commerce Retail

## People

- Joshua Phillips — Founder & Managing Partner
- Hirak Bali — Principal
- Toby Bailey — Principal
- Jack Kelley — Vice President
- Brittany Aguilar — Office Manager
- Ralph Cassannello — Associate
- Chelsea Liu — Associate
- Ethan Siau — Associate

## Questions

### What is TerraMar Capital's investment strategy?

TerraMar Capital pursues control-oriented investments in the lower middle market. The firm executes buyouts, recapitalizations, and growth equity deals across fragmented industries in North America. Its approach relies on operational improvement — installing management depth, upgrading systems, and driving organic expansion rather than relying primarily on financial engineering or high leverage.

### What types of companies does TerraMar Capital target?

The firm targets lower middle-market companies in North America, with a focus on founder-led and family-owned businesses. Preferred sectors include manufacturing, business services, and niche industrial companies. TerraMar looks for businesses where it can be the first institutional investor, bringing professionalization and governance to companies that have outgrown their founding structures.

### How does TerraMar Capital differ from other lower-middle-market private equity firms?

TerraMar distinguishes itself through an operational focus rather than financial engineering. The firm installs senior finance and operating talent, upgrades ERP and reporting systems, and builds professional sales organizations inside portfolio companies. This hands-on operator model appeals to founders seeking a partner that prioritizes long-term business building over quick flips, resembling a permanent-capital operator in approach.

## Related profiles

- [Terra Magnum Capital Partners](https://altss.com/profile/terra-magnum-capital-partners)
- [TerraNova Partners](https://altss.com/profile/terranova-partners)

---

Last updated: 2026-08-11T15:08:18.003Z

Canonical page: https://altss.com/profile/terramar-capital

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology