# The Fresh Factory

The Fresh Factory is an other based in United States.

## Overview

- **Organization type:** other
- **Headquarters:** United States
- **Region:** North America
- **Address:** United States
- **Assets under management:** Undisclosed
- **Website:** https://thefreshfactory.co
- **LinkedIn:** https://www.linkedin.com/company/thefreshfactoryco

## Regulatory record

- **Reports private funds:** No

## About

The Fresh Factory is a platform that scales food and beverage brands. It offers formulation, manufacturing, and distribution services for clean-label and plant-based products. The company serves direct to consumer brands, quick service restaurants, and retail brands, and is based in Carol Stream, Illinois, where it was founded in 2016.

## Questions

### What is The Fresh Factory's core business model?

The Fresh Factory acquires and grows fresh, refrigerated plant-based food brands. It integrates manufacturing and distribution to scale those brands within North American retail channels.

### Is The Fresh Factory publicly traded?

Yes. The Fresh Factory went public via a reverse merger in 2021 and trades on the Canadian Securities Exchange under the symbol FRSH.

### What brands does The Fresh Factory own?

Its portfolio has historically included Toad-ally Foods, a tofu alternative brand, and other refrigerated snack lines. Specific current holdings are not consistently disclosed.

### Which retail channels does The Fresh Factory serve?

The firm distributes to grocery chains, natural food stores, and other retail outlets across North America, focusing on the refrigerated section.

### Who leads The Fresh Factory?

Public filings name CEO and founder Matthew S. Wilson as the top executive, though leadership details are not extensively covered in public sources.

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Last updated: 2026-06-03T20:00:00.000Z

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