# The Mavericks

The Mavericks is an Asset Manager based in New Delhi, India.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New Delhi, India
- **Region:** Asia
- **Address:** New Delhi, India
- **Assets under management:** Undisclosed
- **Website:** themavericksindia.com
- **LinkedIn:** https://www.linkedin.com/company/the-mavericks

## Regulatory record

- **Reports private funds:** No

## About

The Mavericks rose from Chetan Mahajan's departure from global agency networks in an era of expanding Indian brand consciousness. With a 25-year career spanning President & CEO of H+K Strategies India and Co-Managing Director of MSLGROUP India, Mahajan built a communications advisory designed to collapse the wall between external agency counsel and in-house marketing execution. The firm's proposition ties its own reputation directly to client outcomes, which shapes how it selects mandates. The firm deploys across integrated campaign management, strategic brand consulting, public relations, digital marketing and CXO thought leadership. Client evidence spans consumer technology, FMCG and lifestyle: Mahajan's mandate history includes Xiaomi, OnePlus, Airbnb, Alibaba, VW, Sony, and Times Network. Case studies on the firm's website highlight positioning work for Third Wave Coffee's national rollout and heritage rebranding for Lavazza in India. The Mavericks operates from five Indian cities and explicitly markets multi-channel execution backed by analytics and performance measurement. The team lists 65 professionals, with four named Business Directors & Partners carrying significant client-relationship ownership. Smriti Raghunandan runs mandates across education, fintech and technology; Mitali Darbari Prakash anchors technology, healthcare and lifestyle accounts; Archana Thomas leads programs for Wipro, Ultraviolette Automotive and Embassy Group. In July 2023, the firm's website summarized headcount at 65-plus across five cities. No recent landmark deal or fund closing has been publicly disclosed in the last 24 months. The structural distinction lies in the hybrid consulting-embedded model. Most communications firms are either retainer-based outside counsel or fully dedicated in-house teams. The Mavericks prices its reputation-equity pitch by promising to function as an organization's extended marketing department while retaining the objectivity of an advisor. That architecture sits between the agency-of-record model used by Edelman and BCW (where Darbari Prakash and Thomas trained) and the in-house communications units inside Wipro or Xiaomi.

## Sectors

- Media & Entertainment

## Offices

- Mumbai
- Bengaluru
- Chennai
- Kolkata

## People

- Chetan Mahajan — Founder and CEO
- Smriti Raghunandan — Business Director & Partner
- Mitali Darbari Prakash — Business Director & Partner
- Archana Thomas — Business Director & Partner

## Questions

### Who leads The Mavericks and what agency background do they come from?

Chetan Mahajan founded the firm after serving as President & CEO of Hill+Knowlton Strategies India, a WPP company, and Co-Managing Director of MSLGROUP India under Publicis. Three Business Directors — Smriti Raghunandan, Mitali Darbari Prakash, and Archana Thomas — carry partner-level ownership, each arriving from large network agencies including Genesis BCW, Edelman, Burson, and 20:20 MSL.

### What does the hybrid consulting-plus-extended-team model mean in practice?

The firm positions itself as both an exclusive external consultancy and an embedded extension of the client's marketing team. The model promises business-critical counsel without the distance of a traditional agency-of-record, while avoiding the fixed-cost structure of an in-house communications department.

### Which industries does The Mavericks serve?

Named clients and case studies span consumer technology (Xiaomi, OnePlus, Wipro), automotive (VW, Ultraviolette Automotive), hospitality and CPG (Third Wave Coffee, Lavazza, United Breweries), education (Plaksha University, Klay Schools), and real estate (Embassy Group). The firm carries no publicly stated sector exclusions.

### What is The Mavericks' geographic footprint for client mandates?

The firm lists offices in five Indian cities — New Delhi, Mumbai, Bengaluru, Chennai and Kolkata — and its client mandates are primarily India-facing consumer and enterprise brands. No international office or cross-border campaign capability has been publicly disclosed.

### How is The Mavericks governed and who holds partner-level authority?

Chetan Mahajan holds the Founder and CEO title with four named Business Directors & Partners — Smriti Raghunandan, Mitali Darbari Prakash, Archana Thomas, and a fourth portfolio lead. No external board, outside investors or succession plan has been publicly disclosed.

## Related profiles

- [Credokart](https://altss.com/profile/credokart)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/the-mavericks

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology