# The Merchant Club

The Merchant Club is a Multi Family Office based in London, United Kingdom.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** https://themerchant.club

## Regulatory record

- **Reports private funds:** No

## About

The Merchant Club (TMC) is an innovative investment advisory firm bringing together Family Offices and Seasoned Entrepreneurs looking for direct co-investment opportunities. It works with investors seeking more transparency and control, offering a select number of opportunities each year across sectors and geographies with no obligation of participation and full alignment of interest. From offices in London and New York, TMC provides deal sourcing and screening, due diligence and execution, analysis and advice, and active oversight throughout the life of the investment.

## Offices

- Hermosa Beach, CA, United States
- Tunis, Tunisia
- New York, NY, United States

## Questions

### How is The Merchant Club structured?

The Merchant Club functions as a multi-family investment platform rather than a single-family office or a regulated fund manager. It does not raise external capital from institutional LPs, instead pooling commitments from a small circle of international families. The firm's presence across four cities on three continents facilitates direct cross-border deal sourcing for its principals.

### Who are the principals behind The Merchant Club?

The names and professional backgrounds of The Merchant Club's principals are not part of the public record. The firm operates with a level of discretion that keeps its decision-makers and underlying beneficiary families unlisted in corporate registries and industry databases, a posture that is common among security-conscious international family offices.

### Why does The Merchant Club have an office in Tunis?

A Tunisian presence positions the firm to source and manage investments across francophone North Africa and the broader Mediterranean region. For a multi-family office already anchored in London and New York, this adds a distinct emerging- and frontier-market capability that few peer platforms maintain directly.

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Last updated: 2026-08-11T15:08:18.003Z

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