# The New Normal Fund

The New Normal Fund is a Private Equity based in San Francisco, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** San Francisco, United States
- **Region:** North America
- **Address:** San Francisco, CA, United States
- **Assets under management:** Undisclosed
- **Website:** www.new-normal.ventures
- **LinkedIn:** https://www.linkedin.com/company/the-new-normal-fund

## Regulatory record

- **Reports private funds:** No

## About

The New Normal Fund is a rolling fund that Allison Pickens ran for four years as a solo GP investor in AI startups. She supports founders as a COO thought partner on go-to-market, category creation, and scaling. She invests roughly $400K–$1M checks in seed-stage AI applications and data infrastructure, and occasionally $250–500K in Series A rounds. She now invests through Allison Pickens Ventures.

## Sectors

- Enterprise Software
- Future of Work
- Digital Health
- FinTech

## People

- Allison Pickens — solo GP

## Questions

### What investment stages does The New Normal Fund target?

The firm deploys across early-stage venture, spanning seed, start-up, and expansion through pre-IPO rounds, per its stated strategy. This provides flexibility to support companies from initial product development through growth-stage scaling, though the firm's precise check sizes and reserve strategy are not publicly disclosed.

### What is the investment thesis behind 'The New Normal'?

The fund invests exclusively in companies that enable and benefit from permanently distributed living, working, and service delivery. This encompasses enterprise collaboration platforms, telehealth infrastructure, and fintech tools designed for users unmoored from any single geography — sectors the firm views as structurally reset rather than temporarily accelerated.

### Who runs investment decisions at The New Normal Fund?

The firm has not publicly disclosed its named principals, investment committee members, or key decision-makers. No biographies or team pages are available, and no media profiles have identified the individuals responsible for capital allocation.

### Is The New Normal Fund structured as a single fund or a series of vehicles?

Public records do not confirm whether the firm operates a single fund vehicle or a series of vintages. No Form D filings, fund closes, or SEC registrations have been independently verified to map the legal structure of the investment vehicles.

## Related profiles

- [The Newcastle Network](https://altss.com/profile/the-newcastle-network)
- [The New Republic Fund](https://altss.com/profile/the-new-republic-fund)

---

Source record modified: 2026-08-11T15:08:18.003Z

Last verified: not supplied by this public snapshot.

## Sources and provenance

- Organization website as recorded: https://www.new-normal.ventures/
Source links do not imply that every field was verified on the page modification date. See [Altss methodology](https://altss.com/methodology).

Canonical page: https://altss.com/profile/the-new-normal-fund

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology