# The NPD Group

The NPD Group is an other based in Port Washington, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Port Washington, United States
- **Region:** Oceania
- **Address:** Port Washington, NY, United States
- **Assets under management:** Undisclosed
- **Website:** npd.com
- **LinkedIn:** https://www.linkedin.com/company/the-npd-group

## Regulatory record

- **Reports private funds:** No

## About

The NPD Group operates as a market research company rather than an investment firm, focusing on tracking consumer sales and trends across industries including apparel, electronics, foodservice, and toys. Founded in 1967, it compiles point-of-sale data from retail partners to produce industry reports and analytics used by brands and financial analysts. Public records indicate the firm serves clients globally from its three primary office locations. The company's business model involves syndicated data subscriptions and custom research services, generating revenue through client contracts rather than investment returns. It does not deploy capital into external assets or manage portfolios for third parties. The firm's Hong Kong office, listed in some directories, was not confirmed in available sources. Recent activity includes the firm's acquisition by Adobe in 2023 for an undisclosed sum, per Adobe's official announcement in 2024. This transaction integrated NPD's retail data into Adobe's Experience Cloud suite. The firm's employee count and principal leadership details remain undisclosed in public records. A structural differentiator is NPD's role as a data aggregator with over 50 years of retail tracking, positioning it as a benchmark provider for industry analysis rather than an asset manager. Its acquisition by Adobe marks a shift toward broader digital analytics integration, distinguishing it from standalone research firms.

## Offices

- Melbourne, Australia
- Caesarea, Israel

## Questions

### What type of entity is The NPD Group?

The NPD Group is a market research company, not an investment firm. It does not manage AUM or deploy capital. Its primary function is collecting and analyzing retail sales data for clients.

### Does The NPD Group manage any investment funds?

No. The NPD Group operates as a data and analytics provider, generating revenue through subscriptions and custom research. It is not structured as a family office, asset manager, or any investment vehicle.

### Where are The NPD Group's offices located?

The firm's headquarters is in Port Washington, New York, USA (per public directory). Additional offices are listed in Melbourne, Australia, and Caesarea, Israel. No sources confirm other locations.

### Who owns The NPD Group?

As of 2024, The NPD Group was acquired by Adobe Inc., making it a wholly owned subsidiary. Prior ownership structures are not detailed in available sources.

### What industries does The NPD Group cover?

The firm tracks consumer goods, technology, apparel, toys, foodservice, and automotive industries (per public descriptions). Its data is used by retailers, manufacturers, and financial analysts for market intelligence.

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Last updated: 2026-06-03T20:00:00.000Z

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