# The Players Impact Ventures

The Players Impact Ventures is a Venture Capital based in Birmingham, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Birmingham, United States
- **Region:** North America
- **Address:** Chicago, IL, United States
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** theplayersimpact.com

## Regulatory record

- **CRD number:** 332329
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/332329

## About

The Players Impact Ventures SS, LLC is a state-registered investment adviser with its headquarters in Birmingham, MI. It provides investment advice to clients.

## Sectors

- SportsTech
- Media & Entertainment
- Digital Health
- Consumer

## People

- Tracy Deforge — Founder and CEO

## Questions

### Who founded The Players Impact Ventures and what is its relationship to The Players Impact?

Tracy Deforge, who also founded the broader Players Impact networking group for athletes, launched the ventures arm in 2017. The Players Impact serves as a career-transition and business-education platform for professional athletes; the ventures entity is its dedicated investment vehicle, pooling deal flow and capital from that membership base.

### How does The Players Impact Ventures source its deals?

Deal flow originates primarily from within its athlete membership network, where players bring opportunities from personal relationships, agents, and other venture networks. The central office in Chicago screens and structures these opportunities, presenting select deals back to athlete members who opt in on a deal-by-deal basis.

### Does The Players Impact Ventures manage a pooled fund or operate deal-by-deal?

The firm operates on a deal-by-deal syndicate model rather than a blind-pool fund. Athlete members evaluate each investment individually and commit capital at their discretion. This structure gives members flexibility and aligns investment decisions with their personal brand interests.

### What types of companies does The Players Impact Ventures invest in?

The firm targets early-stage and growth companies in sports technology, consumer wellness, digital health, and media. Its thesis relies on the ability of athlete-investors to provide distribution, brand credibility, and operational insights that accelerate a startup's path to market.

## Related profiles

- [CRESTERA MANAGEMENT](https://altss.com/profile/crestera-management-llc)
- [RE MEMBER FUND GP LTD.](https://altss.com/profile/re-member-fund-gp-ltd)

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Last updated: 2026-08-14T12:30:00.000Z

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