# The Private Family Advisors

The Private Family Advisors is a Multi Family Office based in St. Louis, United States.

## Overview

- **Organization type:** Multi Family Office
- **Headquarters:** St. Louis, United States
- **Region:** North America
- **Address:** Denver, CO, United States
- **Founded:** 2010
- **Assets under management:** $500M - $1B (Altss estimate)
- **Website:** tpfamilyadvisors.com

## Regulatory record

- **CRD number:** 285617
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/285617

## About

THE PRIVATE FAMILY ADVISORS, LLC is a state-registered investment adviser in ST. LOUIS, MO. It manages $82 million in assets, $81 million on a discretionary basis. The firm has 2 employees and 2 investment advisers.

## Sectors

- Real Estate
- Private Credit
- Private Equity

## People

- Peter T. Roselle — Founder & Managing Partner

## Questions

### Who runs investment decisions at The Private Family Advisors?

Peter T. Roselle, the firm's Founder and Managing Partner, leads all investment decisions. Roselle built the firm in 2010 after structuring direct real estate and private credit deals for individual wealthy clients earlier in his career. He runs a compact investment committee model that allows same-week diligence on direct opportunities rather than the quarterly cycles typical of larger multi-family offices.

### Does the firm participate in fund commitments or only direct deals?

The Private Family Advisors primarily executes direct deals, particularly in real estate and private credit. Private equity exposure is obtained selectively through co-investment sleeves alongside known operators, rather than through blind-pool fund commitments. This keeps families' capital closer to the underlying assets and avoids layered fee structures.

### What asset classes does The Private Family Advisors deploy into?

The firm focuses on three asset classes: direct real estate (multifamily, industrial, select net-lease), private credit (asset-based lending, mezzanine debt, structured credit originated through regional relationships), and selective private equity co-investments. Real estate is held for cash flow rather than aggressive appreciation bets, and credit is pursued where institutional lenders have retreated.

## Related profiles

- [Balfour Capital Management](https://altss.com/profile/balfour-capital-management)
- [Cetera Financial Group](https://altss.com/profile/cetera-advisory-services-llc)

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Last updated: 2026-07-06T01:24:27.035Z

Canonical page: https://altss.com/profile/the-private-family-advisors-llc

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