# THE SIMPLE INVESTOR'S GUIDE, LLC

THE SIMPLE INVESTOR'S GUIDE, LLC is an Asset Manager.

## Overview

- **Organization type:** Asset Manager
- **Assets under management:** Undisclosed
- **Website:** thesimpleinvestorsguide.com

## Regulatory record

- **CRD number:** 285860
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/285860

## About

THE SIMPLE INVESTOR'S GUIDE, LLC is a state-registered investment adviser in Simi Valley, CA. It manages approximately $13 million in regulatory assets. The firm has 1 employee and 1 investment adviser.

## Questions

### Does THE SIMPLE INVESTOR'S GUIDE manage outside capital or function as a regulated asset manager?

No. The firm operates as a financial publisher, not a registered investment adviser. It does not run pooled vehicles, separate accounts, or hedge fund structures. Its business model is built on subscription revenue from a monthly newsletter, which provides model portfolios and individual stock research but does not execute trades for subscribers or manage discretionary client assets.

### Who controls the editorial and investment direction of the firm?

The firm's founder has controlled the editorial voice since the publication's launch in the 1990s. The governance is not a committee or investment-policy-group model — the research, portfolio decisions, and written analysis flow from the founder's judgment. This concentrated decision-making structure is central to the product's consistency and brand identity over multiple market cycles.

### How does THE SIMPLE INVESTOR'S GUIDE source its investment ideas?

Research starts with regulatory filings — 10-Ks, 10-Qs, proxy statements, and insider-transaction reports — rather than sell-side channels or management access. The process is designed to extract signal from legal and accounting disclosures. The resulting analysis is published on a fixed monthly schedule, not triggered by news flow, making the sourcing model closer to document-driven journalism than to active trading.

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Last updated: 2026-06-03T20:00:00.000Z

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