# The Sterling Group

The Sterling Group is an Asset Manager based in Pasadena, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Pasadena, United States
- **Region:** North America
- **Address:** Houston, TX, United States
- **Founded:** 1982
- **Assets under management:** Undisclosed
- **Website:** sterling-group.com
- **LinkedIn:** https://www.linkedin.com/company/thesterlinggroupdc

## Regulatory record

- **CRD number:** 111782
- **SEC file number:** 801-77006
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/111782

## About

Supporting 20- and 30-somethings as they navigate life transitions and challenges into adulthood.

## Sectors

- Industrial Tech
- Manufacturing
- Chemicals
- Building Products
- Packaging
- Distribution & Logistics

## People

- Frank Hevrdejs — Chairman
- Brad Staller — Managing Partner

## Questions

### Who runs investment decisions at The Sterling Group?

Day-to-day investment leadership resides with the firm's senior partners, including Managing Partner Brad Staller, who joined the firm in the early 1990s and represents the second generation of leadership at Sterling. The group operates with a collegial investment committee structure typical of operationally focused middle-market shops, where senior partners collectively underwrite corporate carve-outs and industrial recapitalizations. Specific committee composition is not publicly enumerated.

### How does The Sterling Group source proprietary deal flow?

Sterling leans heavily on its deep relationships with large corporate parents seeking to divest non-core industrial divisions — a sourcing channel cultivated over four decades. The firm also targets founder- and family-owned businesses where succession issues create a natural exit window, often approaching owners years before a formal process launches. This origination model, built on sector-specific operational expertise rather than auction participation, reduces reliance on broad sell-side bank processes.

### Does The Sterling Group participate in fund commitments or only direct deals?

Sterling exclusively pursues direct control investments in operating companies; it does not allocate capital to third-party private equity funds or secondaries. The firm raised its own closed-end fund structures over successive vintages, each dedicated to acquiring and operating middle-market industrial businesses. This direct-only posture aligns the partnership's economics entirely with the operating outcomes of its portfolio companies.

### Which sectors does The Sterling Group explicitly avoid?

The firm has consistently avoided sectors dependent on rapid technological obsolescence or intangible asset valuation — including software, consumer internet, biotechnology, and financial services. Sterling's mandate deliberately excludes businesses where competitive moats depend on patent cliffs or platform-network effects, favoring instead hard-asset industrial sectors such as specialty chemicals, metal fabrication, and rigid packaging where domain expertise has compounding value.

### How is succession structured at The Sterling Group?

The firm has demonstrated a multi-decade approach to internal leadership transition — Frank Hevrdejs, the founding partner, methodically transferred partnership authority to a second generation of operators including Brad Staller over a period of years, not months. This contrasts with the abrupt founder-exit patterns observed at smaller middle-market GPs. Specific economic terms and governance mechanisms governing the transition remain private.

### Where does The Sterling Group concentrate its geographic deal activity?

The firm's investment footprint tracks the US industrial manufacturing belt, with particular density in the Gulf Coast region near its Houston headquarters, the Midwest manufacturing corridor, and the Southeast. Sterling does not market a formal international mandate — its transactions have historically targeted North American-headquartered businesses with domestic supply chains and physical plant networks.

## Related profiles

- [The Seed Capital](https://altss.com/profile/the-seed-capital)
- [The Strategic Group](https://altss.com/profile/the-strategic-group)

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Last updated: 2026-06-03T20:00:00.000Z

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