# The Trade Desk

The Trade Desk is an Asset Manager based in Ventura, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Ventura, United States
- **Region:** North America
- **Address:** Ventura, CA, United States
- **Assets under management:** Undisclosed
- **Website:** thetradedesk.com
- **LinkedIn:** https://www.linkedin.com/company/the-trade-desk

## Regulatory record

- **Reports private funds:** No

## About

The Trade Desk is a company operating in the data-driven marketing and advertising technology sector. It offers services such as omnichannel advertising, audience targeting, and programmatic buying solutions. The Trade Desk's platform includes tools for measurement, optimization, and integration of artificial intelligence across channels like audio, digital out-of-home, and connected TV.

## Sectors

- Enterprise Software
- Media & Entertainment

## Offices

- New York, NY
- San Francisco, CA

## Questions

### How does The Trade Desk maintain independence from agencies and publishers?

The Trade Desk operates exclusively as a buy-side platform, meaning it does not own, sell, or arbitrage media inventory. This structural separation ensures the firm avoids conflicts of interest with supply-side platforms and publishers. Its clients—primarily advertising agencies and brands—use the platform's tools for transparent bidding and measurement, making the relationship one of technology provider rather than media seller.

### What advertising channels does The Trade Desk platform support?

The platform supports omnichannel programmatic buying across connected TV, audio, digital out-of-home, mobile, display, native, and video. This breadth allows advertisers to manage cross-channel campaigns from a single interface. Measurement partners further enable the comparison of online and in-store results.

### How does The Trade Desk integrate with commerce media networks?

Through partnerships like the one announced with Pacvue and Skai in 2026, The Trade Desk can unify activation and measurement across hundreds of commerce media partners. This allows advertisers to extend programmatic buying into retail media and e-commerce environments, executing campaigns closer to the point of purchase.

## Related profiles

- [Victory Square Media](https://altss.com/profile/victory-square-media-inc)
- [Thomson Reuters Ventures](https://altss.com/profile/thomson-reuters-corporation)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/the-trade-desk

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