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The Woodruff Arts Center
The Woodruff Arts Center is a multidisciplinary arts institution founded in 1968 in Atlanta, Georgia. It offers theater productions, musical performances, and...
The Woodruff Arts Center
The Woodruff Arts Center is a multidisciplinary arts institution founded in 1968 in Atlanta, Georgia. It offers theater productions, musical performances, and art exhibitions. The center serves approximately 200,000 students annually through its educational programs.
General information
Firm type
Endowment / Foundation
Year founded
1968
Location
Region
North America
Country
United States
City
Atlanta
Corporate office
1280 Peachtree St NE, Atlanta, GA 30309, United States
Principals
Hala Moddelmog
President and CEO
Kathy N. Waller
Chair of the Governing Board
Richard McPhail
Board Trustee
Paul E. Viera
Trustee and Investment Committee Member
Sector focus
Frequently asked questions
Who sits on the investment committee and what is their relevant background?
Paul E. Viera, CEO of Atlanta-based institutional asset manager EARNEST Partners, serves as an investment committee member. Board financial oversight is anchored by Governing Board Chair Kathy N. Waller, former CFO of The Coca-Cola Company, and trustee Richard McPhail, CFO of The Home Depot. The committee draws directly from Atlanta's public-company treasury leadership.
Does the Woodruff Arts Center hold any non-financial assets of material value?
Yes. The Center owns the Memorial Arts Building, the High Museum of Art structures, and the Goizueta Stage for Youth & Families at its 1280 Peachtree Street campus in Midtown Atlanta — a commercially valued real-estate concentration. The High Museum's permanent collection and the Samuel H. Kress Collection represent additional stores of value not reflected in standard endowment accounting.
What role does the Robert W. Woodruff Foundation play in funding?
The Robert W. Woodruff Foundation was a founding supporter and continues to provide significant philanthropic grants to the Center. It is distinct from the Center's own endowment — the Foundation makes grants into the operating budget and capital campaigns, while the Center's investment committee separately manages the endowment portfolio.
How does the Woodruff Arts Center generate operating revenue beyond the endowment draw?
Beyond the endowment distribution, revenue sources include ticket sales across the Alliance Theatre and Atlanta Symphony Orchestra, High Museum admissions and memberships, foundation grants from entities including the PNC Foundation and Goizueta Foundation, and facility rentals on the Peachtree Street campus.
What is the relationship between the Woodruff Arts Center and The Coca-Cola Company?
The Center's namesake Robert W. Woodruff was Coca-Cola's president from 1923 to 1954 and chairman until 1984. Coca-Cola's corporate and philanthropic ecosystem — including the Robert W. Woodruff Foundation and former CFO Kathy N. Waller's board chairmanship — has sustained the Center since its 1968 founding, but no equity ownership relationship exists.
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