# Third by Kenjiro

Third by Kenjiro is a Single Family Office based in London, United Kingdom.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** 20 Great Chapel Street, London, W1F 8FW, United Kingdom
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** thirdbykenjiro.com
- **LinkedIn:** https://www.linkedin.com/company/akira-ushioda-83455194

## Regulatory record

- **Reports private funds:** No

## About

Third by Kenjiro was established in 2017 by Akira Ushioda, a third-generation heir whose father Yoichiro Ushioda previously chaired LIXIL Group. The office maintains its headquarters in London and blends Japanese and European family-office practices. It supports the Ushioda Foundation and maintains an art collection spanning London and Tokyo. The office pursues angel and venture capital investments alongside multi-asset allocations in public markets. It targets alternative VC models, direct co-investments through SPVs, infrastructure, and real estate. Confirmed geographic reach covers Africa, Asia, Europe, and North America. Technology focuses include advanced materials, consumer tech, and enterprise software. Sector exposure spans gaming, media and entertainment, luxury, industrial tech, proptech, watertech, and climate tech. The office participates in Fast Forward Games, a professional network of angel investors and gaming executives. Matthew Norman serves as chief investment officer and oversees the liquid multi-asset portfolio with a long-term horizon. The firm lists no additional offices. No operational events from the last 24 months appear in public records. Kodama Capital operates as an adjacent London vehicle linked to the same principals. The community model distinguishes the office by facilitating joint investments among families rather than operating solely through traditional fund commitments or advisory mandates. This approach stems directly from Ushioda's experience transitioning into family-office leadership in his twenties.

## Sectors

- Gaming
- Media & Entertainment
- Luxury
- Industrial Tech
- PropTech
- WaterTech
- ClimateTech

## People

- Akira Ushioda — Founder and Chief Executive Officer of Kenjiro Private Office
- Matthew Norman — Chief Investment Officer of Kenjiro Private Office

## Questions

### Who runs investment decisions at Third by Kenjiro?

Akira Ushioda serves as founder and chief executive of Kenjiro Private Office. Matthew Norman acts as chief investment officer and manages the liquid multi-asset portfolio.

### How does Third by Kenjiro source proprietary deal flow?

The office relies on its community model that connects families with overlapping ambitions. It also draws on membership in Fast Forward Games for gaming-sector opportunities.

### Is Third by Kenjiro structured as a single family office or does it operate more like a venture firm?

It functions as a single family office for the Ushioda family while maintaining a community platform that enables co-investments with other families.

### Does Third by Kenjiro participate in fund commitments or only direct deals?

The office uses direct co-investments through SPVs alongside angel and venture capital allocations. It also maintains exposure to public markets and infrastructure.

## Related profiles

- [Thies Group](https://altss.com/profile/thies-group-thies-family-office)
- [Third Lake Capital](https://altss.com/profile/third-lake-capital)

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Last updated: 2026-08-10T15:54:10.904Z

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