Thrive Capital Management

Thrive Capital Management

Thrive Capital Management, LLC is an SEC-registered investment adviser (CRD #281347) headquartered in Fort Washington, Pennsylvania, providing fee-based discretionary asset management and financial planning services primarily to individuals, high-net-worth individuals, and small businesses. Founded in 2015 and wholly owned by Thrive Holdings, LLC (representing the interests of managing partners Bret Elam, David Bezar, and Karen Bezar), the firm focuses on retirement income planning, investment and risk management, tax planning, estate planning, and related consulting (per Form ADV Part 2A). It constructs and monitors diversified model portfolios primarily using exchange-traded funds, equities, bonds, mutual funds, and cash equivalents, while retaining discretion to select and oversee unaffiliated third-party managers and utilizing a sub-advisor platform (AE Wealth Management) for administrative and model support (per Form ADV Part 2A and Form CRS, March 2025). Fees are asset-based and tiered (typically 0.50%–1.50% annually), with options for hourly financial planning. As of December 31, 2025, the firm reported approximately $657 million in regulatory assets under management, all discretionary (per most recent Form ADV filings). Affiliated entities offer insurance products, creating disclosed dual-capacity arrangements for certain professionals. The firm emphasizes client-tailored strategies, ongoing account reviews, and fiduciary standards without a strict account minimum for core services.