# Tilly's

Tilly's is an other based in Raleigh, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Raleigh, United States
- **Region:** North America
- **Address:** Irvine, CA, United States
- **Founded:** 1982
- **Assets under management:** Undisclosed
- **Website:** tillys.com

## Regulatory record

- **CRD number:** 300631
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/300631

## About

TILLY'S, INC. is a state-registered investment adviser in RALEIGH, NC. It has 2 employees and 2 investment advisers. The firm is based in North Carolina.

## Sectors

- Retail
- Consumer

## People

- Hezy Shaked — Co-Founder & Executive Chairman of the Board
- Tilly Levine — Co-Founder
- Michael Henry — Chief Financial Officer

## Questions

### Who controls Tilly's governance?

Hezy Shaked, co-founder and Executive Chairman, holds effective control through ownership of Class B common stock, which carries 10 votes per share compared to one vote for publicly traded Class A shares. As of the 2023 proxy statement, Shaked controlled approximately 65% of the combined voting power, meaning he personally decides board composition and major corporate actions.

### How does Tilly's supply chain concentration affect its business?

Two vendors — Nike and a second unnamed supplier — accounted for 29% of total merchandise purchases in fiscal 2023. This dual concentration means inventory mix and access to key branded product lines depend heavily on maintaining those direct relationships, creating material risk if either vendor shifts distribution strategy or reduces allocation to the action-sports specialty channel.

### What is Tilly's e-commerce penetration?

E-commerce represented roughly 23% of net sales in fiscal 2023, placing it near the upper end of mall-based specialty retail peers. The tillys.com platform is operated entirely in-house, without a third-party marketplace presence, giving the company full control over pricing, presentation, and customer data but restricting reach to traffic it can generate organically.

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Last updated: 2026-06-03T20:00:00.000Z

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