# TIME USA

TIME USA is an Asset Manager based in Austin, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Austin, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Assets under management:** Undisclosed
- **Website:** time.com

## About

TIME USA is an SEC-registered investment adviser in Austin, TX. The firm manages $50 million in regulatory assets. It has one employee and one investment adviser.

## Sectors

- Media & Entertainment

## Questions

### Who owns TIME USA and how is it governed?

TIME USA is owned personally by Marc Benioff, the co-founder and CEO of Salesforce, and his wife Lynne Benioff. The Benioffs acquired the brand for $190 million in 2018 from Meredith Corporation. Governance is independent of Salesforce — TIME operates under its own management team led by CEO Jessica Sibley, with the Benioffs holding ultimate ownership but not day-to-day editorial control. The arrangement places a major legacy media institution inside a tech-founder family office rather than a diversified media conglomerate.

### What is TIME Studios and how significant is it to the business?

TIME Studios is the television and film production division launched after the Benioff acquisition. It produces documentary and series content for Netflix, Amazon, and other streamers, leveraging the TIME archive and editorial access. The unit represents a diversification away from print advertising into IP-driven revenue. Production credits include projects across climate, social justice, and biography genres, though specific financial contribution to overall revenue has not been publicly broken out by the company.

### Does TIME USA have any relationship to Salesforce or its corporate venture arm?

No. The Benioffs acquired TIME as a personal investment. There is no corporate linkage between Salesforce and TIME USA, no cross-ownership, and no shared balance-sheet exposure. The editorial and commercial operations of TIME function independently of Salesforce's business. Allocators should treat TIME USA as a standalone private asset inside the Benioff family's direct holdings.

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Last updated: 2026-06-03T20:00:00.000Z

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