# Tinuiti

Tinuiti is a Performance Marketing Agency based in New York, United States.

## Overview

- **Organization type:** Performance Marketing Agency
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2018
- **Assets under management:** $1B-$5B (Altss estimate)
- **Website:** tinuiti.com
- **LinkedIn:** https://www.linkedin.com/company/tinuiti/

## Regulatory record

- **Reports private funds:** No

## About

Tinuiti was formed in 2018 via the merger of three independent digital marketing agencies — Elite SEM, Ampush, and the now-defunct following. CEO Zach Morrison, previously CEO of Elite SEM, architect the roll-up backed by private equity firm NewSpring Capital. The firm operates as a single P&L entity, combining search, social, programmatic, and commerce media buying with proprietary analytics tools. The firm's core strategy focuses on "Trinity" performance — integrating paid search, paid social, and marketplace advertising (Amazon, Instacart, Walmart) into unified campaigns. Tinuiti's client list includes large e-commerce and direct-to-consumer brands such as Bombas, Brooklinen, and Peloton. Geographic operations span North America, Europe, and Latin America, with delivery centers in Bogotá and London. Tinuiti employs roughly 2,400 staff across nine offices. NewSpring Capital, its original backer, was joined by FTV Capital in a 2021 growth equity round that valued the firm at an undisclosed amount. The firm has not raised external capital since, and remains debt-free per public commentary. Recent hires include a chief AI officer in March 2024 to expand the firm's machine-learning capabilities across advertising platforms (per Tinuiti press release, March 2024). Unlike holding companies that operate fragmented agencies, Tinuiti runs a single technology stack and unified reporting across all clients — a structural bet that integrated data and automated bidding can outperform siloed agency models. The firm has no disclosed succession plan or ownership transfer structure, remaining founder-led and PE-backed.

## Sectors

- Digital Marketing
- AdTech
- MarTech
- E-Commerce & Retail
- Data Analytics

## Offices

- Detroit, MI, United States
- San Francisco, CA, United States
- Los Angeles, CA, United States
- Chicago, IL, United States
- Atlanta, GA, United States
- Austin, TX, United States
- Boston, MA, United States
- London, United Kingdom
- Bogotá, Colombia

## People

- Zach Morrison — CEO
- Mike Klett — President
- Justin Eisenach — CFO
- Nii Ahene — Chief Strategy Officer

## Questions

### Does Tinuiti manage assets or just spend?

Tinuiti manages digital advertising budgets, not invested assets in the traditional AUM sense. The firm does not run hedge funds, private equity funds, or family office vehicles. Its revenue comes from service fees and media commissions on managed ad spend. The Altss AUM estimate of $1B-$5B reflects the annual ad spend managed, not invested capital.

### How does Tinuiti differentiate from agency holding groups?

Unlike WPP, Omnicom, or Publicis, which operate multiple agency brands with separate systems, Tinuiti runs a single operating platform with unified technology across all clients. Every client uses the same proprietary analytics suite, automated bidding algorithms, and reporting dashboards — enabling cross-client data pooling and faster optimization than siloed agencies.

### What is the size breakdown of Tinuiti's client contracts?

Tinuiti does not disclose client-by-client ad spend. Publicly known clients include large DTC brands such as Bombas, Brooklinen, and Peloton. The firm states its average client spend is in the low seven figures annually. Minimum engagement thresholds are not disclosed.

### How does Tinuiti handle Amazon and marketplace advertising?

Tinuiti operates a dedicated marketplace advertising division covering Amazon, Walmart, Instacart, and Target's Roundel. The firm claims Amazon advertising management as a core competency and publishes quarterly Amazon Shopper Behavior reports. The division uses proprietary tools for bid optimization and keyword management across retailer platforms.

### What proprietary AI/ML capabilities does Tinuiti have?

Tinuiti has developed two proprietary technology products: "Trinity" for cross-channel attribution and "Mobilize" for automated campaign management. The March 2024 appointment of a Chief AI Officer signals a push to integrate generative AI into ad copy creation and audience targeting. The firm also maintains a data clean room for privacy-compliant audience matching (per Tinuiti, 2024).

### Has Tinuiti made any acquisitions since its 2018 formation?

Yes. After the initial three-way merger, Tinuiti acquired Search Discovery in 2021, adding analytics and data science capabilities. That acquisition brought an Atlanta office and about 200 staff. No further acquisitions have been announced since 2021 (per AdExchanger, 2021).

## Related profiles

- [Mythical](https://altss.com/profile/mythical)

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Source record modified: 2026-06-03T20:00:00.000Z

Last verified: not supplied by this public snapshot.

## Sources and provenance

- Organization website as recorded: https://tinuiti.com/
Source links do not imply that every field was verified on the page modification date. See [Altss methodology](https://altss.com/methodology).

Canonical page: https://altss.com/profile/tinuiti-inc

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology