# TradePending

TradePending is an Asset Manager based in Chapel Hill, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Chapel Hill, United States
- **Region:** North America
- **Address:** Chapel Hill, NC, United States
- **Founded:** 2014
- **Assets under management:** Undisclosed
- **Website:** tradepending.com
- **LinkedIn:** https://www.linkedin.com/company/tradepending

## Regulatory record

- **Reports private funds:** No

## About

TradePending offers software solutions for car dealerships, including website tools and sales and service process management. Its products include trade-in valuations, payment calculators, digital brochures, loyalty programs, and video communication tools. The company was founded in 2014 and is based in Carrboro, North Carolina.

## Sectors

- Enterprise Software
- Automotive

## People

- Brice Englert — CEO & Founder
- Tom Costin — CTO

## Questions

### Who runs product and engineering at TradePending?

Brice Englert serves as CEO and founded the company in 2014. Tom Costin holds the CTO role, leading the engineering team that builds the valuation engine and dealer-facing dashboard, according to public professional profiles and conference speaker listings.

### How does TradePending calculate its vehicle valuations?

TradePending's algorithm ingests millions of daily vehicle listings, historical transaction records, and depreciation data to produce market-aware pricing. The model weights comparable active listings more heavily than stale book values, which is why its trade-in offers often differ from Kelley Blue Book or NADA guides — they reflect current wholesale bid dynamics rather than lagged retail averages.

### Is TradePending still independent after the Kinetic Ventures deal?

Kinetic Ventures acquired TradePending in November 2021, per a company blog post at the time. The firm operates as a portfolio company within Kinetic's group of automotive SaaS assets, but it has retained its brand, leadership team, and Chapel Hill headquarters. It is not a subsidiary of another dealer-facing platform.

### What types of dealerships use TradePending?

The platform covers both franchise new-car dealerships and independent used-car lots. Public case studies name Hendrick Automotive Group and Penske Automotive among its users. The technology is most common among mid-to-large dealer groups that embed online trade-in tools to capture leads before competitors.

### Does TradePending participate in any form of vehicle inventory financing or asset ownership?

No. TradePending is a pure software company providing data and valuation tools. It does not hold vehicle inventory, extend floor-plan financing, operate reconditioning centers, or take title to cars. Its revenue is subscription and transaction-based SaaS.

## Related profiles

- [Bendon Publishing International](https://altss.com/profile/bendon-publishing-international)

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Last updated: 2026-06-03T20:00:00.000Z

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