# Trader Corporation

Trader Corporation is an Automotive Technology Company based in Barrington, Canada.

## Overview

- **Organization type:** Automotive Technology Company
- **Headquarters:** Barrington, Canada
- **Region:** North America
- **Address:** Etobicoke, ON, Canada
- **Founded:** 1975
- **Assets under management:** Undisclosed
- **Website:** tradercorporation.com
- **LinkedIn:** https://www.linkedin.com/company/trader-corporation

## About

Trader Corporation is an SEC-registered investment adviser in Barrington, IL. The firm manages $93 million in assets, including $67 million on a discretionary basis. It has 3 employees and 2 investment advisers.

## Sectors

- Media & Entertainment
- Automotive

## Questions

### Who owns Trader Corporation?

Thoma Bravo, the private-equity firm that specializes in software and technology-enabled services, acquired Trader Corporation in 2016. The purchase shifted the business from public-market ownership into a sponsor-backed structure focused on SaaS metrics and platform modernization.

### How does Trader Corporation generate revenue?

The primary revenue stream comes from dealer subscriptions and listing fees on autoTRADER.ca. The firm also earns income from its dealer software suite, digital retailing tools, and data products tied to the Canadian Black Book valuation platform. The business model emphasizes recurring dealer contracts rather than transactional consumer fees.

### What is the relationship between autoTRADER.ca and the Canadian Black Book?

Trader Corporation acquired Canadian Black Book in 2020, combining Canada's dominant consumer vehicle marketplace with its standard industry valuation database. The combined entity can link real-time listing data to historical pricing benchmarks, creating a proprietary data asset that serves dealers, lenders, and insurers.

### Does Trader Corporation operate outside Canada?

No. The firm's marketplace, software tools, and data products are focused exclusively on the Canadian market. AutoTRADER.ca and Canadian Black Book have no meaningful presence outside Canada's ten provinces.

### How does Trader Corporation fit within Thoma Bravo's broader portfolio strategy?

Thoma Bravo operates Trader Corporation as a standalone software platform play, applying its standard value-creation approach: migrating legacy systems to cloud architecture, shifting revenue toward recurring subscriptions, and focusing management on operating efficiency. Thoma Bravo's 2021 acquisition of J.D. Power's automotive data assets does not directly combine with Trader Corporation but signals a broader thesis around vehicle data and valuation.

## Related profiles

- [Strive Medical](https://altss.com/profile/strive-medical-llc)

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Last updated: 2026-06-03T20:00:00.000Z

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