# Treasury Prime

Treasury Prime is an Asset Manager based in United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** United States
- **Region:** North America
- **Assets under management:** Undisclosed
- **Website:** treasuryprime.com
- **LinkedIn:** https://www.linkedin.com/company/18468644

## Regulatory record

- **Reports private funds:** No

## Sectors

- FinTech
- Enterprise Software

## People

- Chris Dean — CEO and Co-Founder
- Sheetal Parikh — General Counsel and Chief Compliance Officer
- Brandi Bloodworth — Vice President of People
- Kiana Pourjanfeshan — Vice President of Operations
- Carlos Armas — Vice President of Engineering
- Travis Champion — Vice President of Revenue
- Lauryn Moore — Controller

## Questions

### Who runs investment decisions at Treasury Prime?

Treasury Prime is a venture-backed technology company, not an investment firm. Strategic and capital-allocation decisions are made by CEO and Co-Founder Chris Dean and the executive leadership team. The firm has disclosed outside investors, though it has not publicly named them or disclosed its capitalization structure.

### How does Treasury Prime's model differ from other banking-as-a-service platforms?

Treasury Prime positions itself as a direct-integration platform rather than an intermediary. Banks license the firm's API to connect with fintech partners while retaining full ownership of compliance, account management, and partner selection. This contrasts with BaaS providers that bundle sponsor-bank access, program management, and compliance under a single middleware layer, where the technology company often manages the banking relationship on behalf of the bank.

### How does Treasury Prime generate revenue?

Treasury Prime generates revenue by licensing its bank-operating-system software to financial institutions and through its fintech-partner marketplace, according to the firm's public descriptions. VP of Revenue Travis Champion oversees sales, marketing, and business development, with a commercial focus on helping banks grow their deposit base and fintech partners find sponsor-bank relationships.

### Which regulators does Treasury Prime engage with, and how does its compliance structure work?

General Counsel and Chief Compliance Officer Sheetal Parikh engages with federal and state financial regulators and speaks regularly at industry events on regulatory developments in embedded banking. Because each bank client maintains direct control over its fintech programs using Treasury Prime's software — rather than outsourcing program management to the technology provider — the compliance burden and regulatory interface remain with the chartered institution.

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Last updated: 2026-07-06T01:20:09.650Z

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