# TriArtisan Capital Advisors

TriArtisan Capital Advisors is an Asset Manager based in West Palm Beach, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** West Palm Beach, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2003
- **Assets under management:** $500M – $1.5B (Altss estimate)
- **Website:** www.triartisan.com
- **LinkedIn:** https://www.linkedin.com/company/triartisan

## Regulatory record

- **CRD number:** 324138
- **SEC file number:** 801-127084
- **Registration status:** APPROVED
- **Latest Form ADV filing:** 2026-03-30T05:00:00.000Z
- **Reports private funds:** Yes
- **Private funds reported:** 0
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/324138

## About

TriArtisan Capital Advisors is an SEC-registered investment adviser in West Palm Beach, FL, registered since 2023. The firm manages $1.6 billion in assets. It has 7 employees and 6 investment advisers.

## Sectors

- Consumer & Retail
- Restaurants & Hospitality
- Media & Entertainment

## People

- Gerald Cromack — Managing Partner
- Rohit Manocha — Managing Partner

## Questions

### Who runs investment decisions at TriArtisan?

Founding managing partners Gerald Cromack and Rohit Manocha lead all investment activity. Both spent early parts of their careers at Morgan Stanley's investment banking division before launching TriArtisan in 2003. No additional senior investment professionals have been publicly named.

### How does TriArtisan structure its capital, and who backs the firm?

TriArtisan does not operate traditional blind-pool funds. The firm raises capital on a deal-by-deal basis from a network of family offices and institutional co-investors. This structure gives limited partners the ability to opt into individual transactions rather than committing capital to a multi-year fund vehicle.

### What are TriArtisan's most notable restaurant investments?

TriArtisan acquired TGI Fridays through a corporate carveout and subsequently merged it with Allegro Merger Corp in 2020, creating a publicly traded entity (per Reuters, 2020). The firm also co-invested in P.F. Chang's China Bistro alongside Paulson & Co. in 2019, a deal valued at approximately $700 million.

### Does TriArtisan participate in fund commitments or only direct deals?

TriArtisan focuses exclusively on direct control and minority investments in operating companies. The firm does not publicly report making fund commitments to external general partners. Its investment activity centers on corporate carveouts, buyouts, and recapitalizations where it can exercise board-level involvement.

### What is TriArtisan's known posture on co-investments alongside external GPs?

TriArtisan frequently co-invests alongside other institutional capital partners. The 2019 P.F. Chang's acquisition partnered with Paulson & Co. The firm's deal-by-deal capital formation model is inherently co-investor-friendly, allowing limited partners to evaluate each opportunity individually.

### Which sectors does TriArtisan explicitly avoid?

TriArtisan has not deployed capital in technology, healthcare, energy, or industrial sectors as part of its known strategy. The firm maintains a narrow focus on consumer-facing businesses, particularly multi-unit restaurant chains and branded retail concepts, and has not publicly signaled an intention to diversify beyond these categories.

## Related profiles

- [Triangle Venture Capital Group](https://altss.com/profile/triangle-venture-capital-group)
- [Triatomic Capital](https://altss.com/profile/triatomic-capital)

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Last updated: 2026-06-03T20:00:00.000Z

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