# True Beauty Ventures

True Beauty Ventures is a Venture Capital based in New York, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2021
- **Assets under management:** Undisclosed
- **Website:** truebeautyventures.com
- **LinkedIn:** https://www.linkedin.com/company/true-beauty-ventures

## Regulatory record

- **Reports private funds:** No

## About

True Beauty Ventures is a fund focused on the beauty and wellness industry. It invests in emerging brands with demonstrated consumer engagement and sales strategies. The company targets equity investments in growth-oriented brands.

## Sectors

- Beauty & Personal Care
- Consumer
- Digital Health
- E-Commerce

## People

- Rich Gersten — Co-Founder & Managing Partner
- Cristina Nuñez — Co-Founder & Managing Partner

## Questions

### Who makes investment decisions at True Beauty Ventures?

Investment decisions are made by Co-Founders and Managing Partners Rich Gersten and Cristina Nuñez. Gersten brings institutional investment experience from his tenure as a partner at L Catterton, the largest consumer-focused private equity firm globally, while Nuñez contributes direct operating experience as a beauty brand founder and investor. The firm's small senior team means deal decisions are concentrated at the partner level without a formal investment committee structure of extended partners.

### How does True Beauty Ventures source deals?

The firm relies heavily on founder referrals and relationships within the beauty operator ecosystem — including alumni networks from L'Oréal, Estée Lauder, and Unilever. Because both managing partners are known quantities in the beauty community, a meaningful share of deal flow arrives inbound from founders who have been advised to raise from a fund that understands category-specific metrics. True Beauty also cultivates relationships with beauty-focused incubators and contract manufacturers who see brands before they reach institutional Series A radar.

### What types of beauty brands does True Beauty Ventures typically back?

The firm targets founder-led brands in color cosmetics, clinical skincare, hair care, fragrance, ingestible wellness, and the beauty-adjacent technology and services layer. It favors brands with high organic retention, strong community engagement, and repeat-purchase dynamics that resemble health-and-wellness subscriptions rather than fashion-driven consumer discretionary categories. The firm generally avoids legacy department-store counter brands without a direct-to-consumer motion.

### What was True Beauty Ventures' most notable exit to date?

The firm's most notable exit is K18 Hair, a biotech-driven hair repair brand that was acquired by Unilever in February 2024. The transaction, announced by Unilever as a growth addition to its prestige beauty portfolio, validated True Beauty's thesis that science-backed, community-loved beauty brands can produce venture-scale exits. Exit terms were not disclosed, but the acquisition came roughly three years after the firm's founding, compressing the typical venture-to-liquidity timeline significantly.

## Related profiles

- [True](https://altss.com/profile/true)
- [True Blue Partners](https://altss.com/profile/true-blue-partners)

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Last updated: 2026-06-03T20:00:00.000Z

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