# True Measure Wealth Management

True Measure Wealth Management is a Bank / Wealth / Trust based in Omaha, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Omaha, United States
- **Region:** North America
- **Address:** Omaha, NE, United States
- **Founded:** 1998
- **Assets under management:** Undisclosed
- **Website:** truemeasure.com
- **LinkedIn:** https://www.linkedin.com/company/thad-hedin-b19001125

## Regulatory record

- **CRD number:** 116265
- **SEC file number:** 801-60778
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/116265

## About

True Measure Wealth Management was founded in 1998 and is headquartered in Omaha, Nebraska. The firm was established as a registered investment advisor, a legal designation that binds it to a fiduciary standard — meaning it must put client interests ahead of its own in every recommendation. This structural choice, from a small Midwestern city, differentiates it from the brokerage-model competitors that dominated the late-1990s wealth management landscape. The firm constructs portfolios across publicly traded equities, fixed income, and tax-advantaged municipal bonds, with a typical engagement spanning retirement planning, estate strategy, and small-business advisory services. The client base includes individuals, high-net-worth families, trusts, and estates. Asset allocation decisions are informed by quantitative models and the tax implications specific to each household. True Measure operates from a single office in Omaha, with a team size and client count that remain private. The firm's public record shows no adjacent venture arms, philanthropic foundations, or real-estate operating companies, which is consistent with a focused wealth management practice rather than a diversified family-office platform. Its Form ADV filings, required of all RIAs, provide the primary regulatory window into its operations and conflicts of interest. Structurally, the firm's differentiator is its posture as a fiduciary RIA in a market historically defined by insurance and brokerage distribution. By choosing the registered investment advisor framework from inception, True Measure committed to a fee-only, conflict-avoidance model before that became an industry-wide marketing claim. Its small scale and geographic concentration in Omaha, a market with a deep cultural appreciation for patient capital, shape a practice built on trust longevity rather than product velocity.

## Questions

### Does True Measure Wealth Management manage proprietary investment products?

There is no public record of True Measure Wealth Management operating proprietary mutual funds, exchange-traded funds, or private investment partnerships. As a fee-only RIA, the firm's standard model is to construct client portfolios using third-party securities and funds, which reduces the conflict of interest that arises when an advisor recommends a product it also earns management fees from.

## Related profiles

- [True Link Financial Advisors](https://altss.com/profile/true-link-financial-advisors)
- [TRUE Private Wealth Advisors](https://altss.com/profile/true-private-wealth-advisors)

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Last updated: 2026-08-11T02:43:31.692Z

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