# True

True is a Private Equity based in London, United Kingdom.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Founded:** 2005
- **Assets under management:** Undisclosed
- **Website:** www.true.global
- **LinkedIn:** https://www.linkedin.com/company/true

## Regulatory record

- **CRD number:** 313542
- **SEC file number:** 802-122754
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/313542

## About

True is a consumer and retail sector-specialist investment and advisory firm that takes a holistic approach to building and connecting consumer brands and enabling technologies. Investment strategies encompass Venture Capital, Private Equity with a global mandate, and a Public Markets fund. True also operates an advisory business that helps global corporates identify and capture value creation opportunities. It is B Corp registered.

## Sectors

- Consumer and retail

## People

- Matt
- Paul
- Richard Sharpe — Private Equity
- Joe Seager-Dupuy — Venture Capital
- Mike Martin — Venture Capital
- Liam Buswell — Innovation: Corporate, Brand & Tech Partnerships
- Serena McCutcheon — Careers
- Olivia Gaze — Marketing & Events

## Questions

### What is True's known track record or portfolio?

No portfolio companies, exits, or investment track record have been publicly disclosed by True. The firm's website contains no case studies, press announcements, or deal listings. This lack of public record makes independent evaluation of investment performance or sector concentration impossible without direct engagement with the firm.

## Related profiles

- [Trucks Venture Capital](https://altss.com/profile/trucks-venture-capital)
- [True Beauty Ventures](https://altss.com/profile/true-beauty-ventures)

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Last updated: 2026-08-11T15:08:22.057Z

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