# TrueCar

TrueCar is an Asset Manager based in Santa Monica, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Santa Monica, United States
- **Region:** North America
- **Address:** Santa Monica, CA, United States
- **Founded:** 2005
- **Assets under management:** Undisclosed
- **Website:** truecar.com

## Regulatory record

- **Reports private funds:** No

## About

TrueCar lets you control your car-buying journey. Shop new & used cars, sell your car, and find all the vehicle information you need with our research tools.

## Sectors

- Auto
- Automotive Technology
- Consumer Internet
- Software

## Offices

- San Antonio, TX, United States

## People

- Mike Darrow — CEO
- Jantoon Reigersman — CFO

## Questions

### Who runs investment decisions at TrueCar?

TrueCar is a publicly traded company (until 2019, then private) and is managed by a board of directors and executive team. CEO Mike Darrow has led the firm since 2020, focusing on operational strategy and partnerships. TrueCar does not operate as a family office or traditional investment manager; it allocates capital internally to technology and product development, not to external investments (public record).

### How does TrueCar source proprietary deal flow?

TrueCar is not a venture capital or private equity firm — it is an operating company. It does not source investment deal flow from external startups. Its business model generates revenue through dealer subscriptions and transaction fees, not from investment returns (public filings).

### Does TrueCar participate in fund commitments or only direct deals?

TrueCar does not participate in fund commitments or direct investment deals. Its capital allocation is focused on internal operations, technology, and marketing (public filings).

### What investment stages does TrueCar typically target?

TrueCar is not an investment firm — it does not target investment stages. It operates a marketplace for vehicle sales. There is no disclosed involvement in venture or growth-stage investing (public record).

### Which sectors does TrueCar explicitly avoid?

TrueCar operates exclusively in the automotive sector, specifically digital retail and dealer lead generation. It does not invest outside automotive, and its operations are limited to this vertical (public filings).

## Related profiles

- [LCP Quantum](https://altss.com/profile/lcp-quantum)
- [East West Bank](https://altss.com/profile/east-west-bank)

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/truecar

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