# TrueStart

TrueStart is a Venture Capital based in London, United Kingdom.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** London, United Kingdom
- **Region:** Europe
- **Address:** London, United Kingdom
- **Assets under management:** $530 million
- **Website:** https://trustart.co.jp
- **LinkedIn:** https://www.linkedin.com/company/truestart-limited

## Regulatory record

- **Reports private funds:** No

## About

TrueStart is a London, United Kingdom-based venture capital firm with $530 million in assets under management. The firm focuses on early-stage retail and consumer startups, offering a 6-month acceleration program designed to support founders in these sectors. TrueStart provides seed funding ranging from £25,000 to £50,000, or alternatively incubation services and network access, in exchange for 3% equity. Its investment activity includes a Seed round investment in Induo on June 30, 2016. The firm's approach combines capital with hands-on acceleration, targeting pre-seed and seed-stage companies building retail and consumer products.

## Sectors

- Venture Capital
- United Kingdom

## Questions

### What is TrueStart's investment focus?

TrueStart focuses on early-stage retail and consumer startups, offering a 6-month acceleration program that combines seed funding or incubation services with network access.

### How much funding does TrueStart provide and for what equity?

TrueStart provides seed funding of £25,000 to £50,000, or incubation services and network access, in exchange for 3% equity in the company.

### What is TrueStart's AUM?

TrueStart has $530 million in assets under management.

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Last updated: 2026-07-13T13:53:46.000Z

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