# TruStage Ventures

TruStage Ventures is a Venture Capital based in Madison, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Madison, United States
- **Region:** North America
- **Address:** Madison, WI, United States
- **Founded:** 2016
- **Assets under management:** Undisclosed
- **Website:** trustageventures.com
- **LinkedIn:** https://www.linkedin.com/company/trustage-ventures

## Regulatory record

- **Reports private funds:** No

## About

TruStage Ventures is the venture capital arm of TruStage, focused on the financial technology sector. Founded in 2016 in Madison, Wisconsin, it invests in fintech startups that improve financial services and foster financial inclusion. The firm has made 146 investments, including a Seed VC investment in Flora Fertility on April 07, 2026.

## Sectors

- FinTech
- InsurTech
- Enterprise Software
- Digital Health
- AI/ML
- ClimateTech

## Offices

- San Francisco, CA
- Seattle, WA
- Brooklyn, NY
- San Carlos, CA

## People

- Sam Das — Managing Director

## Questions

### What is TruStage Ventures' relationship to CUNA Mutual Group?

TruStage Ventures is the dedicated corporate venture capital arm of CUNA Mutual Group, which rebranded to TruStage in 2023. The parent is a mutual insurance and financial services company that serves credit unions and their members. The venture unit was established in 2016 to invest in technologies that align with the credit-union mission of expanding financial access.

### Who makes investment decisions at TruStage Ventures?

Sam Das has led the firm as Managing Director since at least 2022 and is the primary decision-maker for investment commitments. He manages a team of investment professionals with prior experience in fintech operating roles and institutional investing.

### How does TruStage Ventures source deals?

The firm sources through its network of credit unions, its own industry relationships, and co-investor referrals from traditional institutional VCs. Its multi-city office footprint — including San Francisco, Seattle, and Brooklyn — gives it access to the major US startup hubs, while the Madison headquarters connects it to the credit-union industry's center of gravity.

## Related profiles

- [Tennessee Oncology](https://altss.com/profile/tennessee-oncology)
- [HighRadius](https://altss.com/profile/highradius-corporation)

---

Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/trustage-ventures

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology