# Turnitin

Turnitin is an other based in Oakland, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Oakland, United States
- **Region:** North America
- **Address:** Oakland, CA, United States
- **Founded:** 1998
- **Assets under management:** Undisclosed
- **Website:** turnitin.com
- **LinkedIn:** https://www.linkedin.com/company/turnitin

## Regulatory record

- **Reports private funds:** No

## About

Turnitin solutions promote academic integrity, streamline grading and feedback, deter plagiarism, and improve student outcomes.

## Sectors

- EdTech
- AI/ML
- Enterprise Software

## Offices

- Addison, TX, United States
- Cologne, Germany
- Newcastle upon Tyne, UK
- Dubai, UAE
- San Pedro Garza Garcia, Mexico
- Seoul, South Korea
- Tokyo, Japan

## People

- Chris Caren — Chief Executive Officer
- Annie Chechitelli — Chief Product Officer
- Marissa Farrar — Chief People Experience Officer
- Zemina Hasham — Chief Customer Experience Officer
- Melissa Havel — Chief Communications Officer
- Maurice Heiblum — Chief Revenue Officer
- Hazel-Ann Mayers — Chief Legal Officer and Corporate Secretary
- Mike Mitrione — Chief Technology Officer
- Peter Rendall — Chief Financial Officer

## Questions

### What does Turnitin's software actually detect?

Turnitin checks submitted student work against an academic database for text similarity (plagiarism) and uses AI-detection models to flag AI-generated writing. The similarity check compares submissions against a database built in partnership with Crossref that includes scholarly books and journals. The AI detection identifies patterns common in text from large language models.

### How does Turnitin make money?

Turnitin licenses its software to educational institutions and research organizations. Products target different use cases: Feedback Studio for classroom assignments, ExamSoft and ProctorExam for secure exams, iThenticate for publishing integrity, and Gradescope for grading. Pricing is per-institution or per-submission, not publicly disclosed.

### Is Turnitin owned by a larger company?

Yes. In 2019 Turnitin joined Advance, a privately held family-owned company controlled by the Newhouse family. Advance also owns Condé Nast, Advance Local, and several other media and technology businesses. Turnitin operates as an independent company within the Advance portfolio.

### What was Turnitin's major acquisition history?

Turnitin acquired ExamSoft in 2020 for assessment delivery, ProctorExam and Ouriginal in 2021 for proctoring and integrity services, Lightside Labs in 2014 for machine learning, and Gradescope in 2018 for grading. These acquisitions expanded the product from plagiarism detection into a broader assessment platform (per firm timeline).

### Who are Turnitin's competitors?

Turnitin's primary competitors include PlagScan/Copyleaks, Grammarly (for AI writing detection), ProctorU/Proctorio (proctoring), and Canvas (learning management platform). However, Turnitin's proprietary database of academic content and its network of 16,000+ institutional customers give it a unique installed base in K-12 and higher education.

### Does Turnitin operate outside of the United States?

Yes. Turnitin reports serving institutions globally, and maintains offices in the US, UK, Germany, UAE, Mexico, South Korea, and Japan. The company acquired Ouriginal in 2021, which added significant presence in Europe and Asia, particularly in the Nordics and India.

### How does Turnitin handle AI writing detection?

Turnitin launched AI writing detection capabilities in 2023 across its core platforms. The detection model analyzes student submissions for statistical patterns characteristic of large language models, and integrates this check into the same Similarity Report interface educators already use. The company has acknowledged ongoing research to improve detection as AI models evolve.

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Last updated: 2026-06-03T20:00:00.000Z

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