# Two Firs Financial

Two Firs Financial is a Bank / Wealth / Trust based in Seattle, United States.

## Overview

- **Organization type:** Bank / Wealth / Trust
- **Headquarters:** Seattle, United States
- **Region:** North America
- **Address:** Seattle, WA, United States
- **Founded:** 2018
- **Assets under management:** Undisclosed
- **Website:** twofirsfinancial.com
- **LinkedIn:** https://www.linkedin.com/company/celesteliberty

## Regulatory record

- **CRD number:** 298206
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/298206

## About

Two Firs Financial was founded in Seattle in 2018 by Alex Root, a former J.P. Morgan private banker who structured the firm as a fee-only, fiduciary registered investment adviser. Root's thesis was that Seattle's technology professionals needed a planning-first practice that treated concentrated equity compensation — RSUs, ISOs, and pre-IPO shares — as the starting point for portfolio construction, not an afterthought. The practice reflects the broader Pacific Northwest wealth corridor shaped by Microsoft and Amazon veterans. The firm's investment approach combines tax-aware asset location with direct indexing and factor tilts. Portfolios hold individual equities and fixed-income instruments rather than commingled funds, allowing for systematic tax-loss harvesting and customized exclusion screens. The planning side layers cash-flow modeling, equity-compensation exercise strategies, and estate-planning coordination. Root's stated philosophy centers on separating beta exposure from active tilts, keeping core portfolio costs near zero while applying factor weights — value, size, and profitability — through low-cost vehicles. The firm's client base centers on the Seattle metropolitan area. Two Firs operates as a boutique practice with a lean team structure. The firm has not publicly disclosed assets under management or advisor headcount. Root maintains the designation of Certified Financial Planner and the firm's public communications emphasize a subscription-style flat-fee model rather than assets-under-management billing — a structural choice that differentiates its revenue alignment from the dominant percentage-of-AUM model in the RIA channel. Seattle's RIA market is dominated by legacy bank-trust offices and large aggregators; Two Firs sits in a narrow band of younger practices that launched specifically to serve liquid tech wealth. The flat-fee model, still rare in U.S. wealth management, positions the firm to compete for early-stage liquidity recipients who would be unattractive to AUM-basis advisors — potentially building a durable client acquisition funnel as those recipients' net worth compounds.

## Questions

### Does Two Firs serve clients outside the Seattle area?

Two Firs is headquartered in Seattle and its client base concentrates in the Pacific Northwest, particularly among technology professionals at Seattle-area employers. The firm's regulatory filings do not indicate additional offices or registered locations. While it can serve clients in other states under its RIA registration, the practice's relational model and referral network center on the Seattle metropolitan market.

### How does the firm differentiate from larger Seattle wealth managers?

The Seattle wealth-management landscape is dominated by large bank-trust offices servicing old-line Northwest family wealth and national aggregator RIAs acquiring local practices. Two Firs operates in a different lane — a post-2018 launch, fee-only, flat-fee billing structure, and a planning methodology built from the ground up for equity-compensation-heavy tech professionals rather than for traditional high-net-worth families with diversified asset bases.

## Related profiles

- [Twin Rivers Wealth Management](https://altss.com/profile/twin-rivers-wealth-management)
- [Two West Capital Advisors](https://altss.com/profile/two-west-capital-advisors)

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Source record modified: 2026-06-03T20:00:00.000Z

Last verified: not supplied by this public snapshot.

## Sources and provenance

- Organization website as recorded: https://twofirsfinancial.com/
- Regulatory source: https://adviserinfo.sec.gov/firm/summary/298206
Source links do not imply that every field was verified on the page modification date. See [Altss methodology](https://altss.com/methodology).

Canonical page: https://altss.com/profile/two-firs-financial

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology