# Ubiquiti

Ubiquiti is an Asset Manager based in New York, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** New York, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Founded:** 2005
- **Assets under management:** Undisclosed
- **Website:** ui.com
- **LinkedIn:** https://www.linkedin.com/company/ubiquiti

## Regulatory record

- **Reports private funds:** No

## About

Robert Pera started Ubiquiti in 2005 after leaving Apple, bootstrapping the company by selling Wi-Fi modules from a small apartment. The business scaled into a global manufacturer of wireless networking hardware—access points, bridges, and point-to-point radios—serving internet service providers and enterprises. Pera took the company public in 2011 at a roughly $1B valuation, retaining majority voting control through a dual-class share structure. Ubiquiti's strategy centers on a direct-to-community model without a conventional sales force. Engineers interact with users on public forums, feeding feature requests directly into the product roadmap. The core product line, UniFi, spans access points, switches, cameras, and door-access systems tied together by a free software controller. The company also owns AmpliFi for consumer mesh networking and UISP for ISP infrastructure. Geographic reach spans North America, Europe, and South America through a network of distributors and online storefronts. The firm employs roughly 1,200 people and operates R&D centers primarily in Eastern Europe. In 2024, Ubiquiti launched the UniFi Enterprise Campus line, bundling hardware and software subscriptions for large-scale deployments. Robert Pera also serves as the controlling owner of the Memphis Grizzlies NBA franchise. Ubiquiti's structural differentiator is its almost complete dependence on a single founder-operator. Pera's 90%+ voting control lets the company operate without the short-term earnings pressure that typically forces quarterly R&D cycles, while the lack of a direct sales team keeps operating costs structurally lower than peers like Cisco or HPE Aruba.

## Sectors

- Enterprise Software
- Infrastructure

## People

- Robert J. Pera — Chief Executive Officer & Founder

## Questions

### Who runs investment decisions at Ubiquiti?

Ubiquiti is an operating company, not an investment firm. All capital allocation decisions—including product development, manufacturing scale-up, and share repurchases—rest with founder and CEO Robert J. Pera, who holds over 90% of the company's voting power.

### How is Ubiquiti structured as a public company with such concentrated control?

Ubiquiti uses a dual-class share structure where Class B shares carry super-voting rights. Robert Pera holds the vast majority of these Class B shares, giving him decision-making authority over board composition, acquisitions, and capital allocation despite the company trading on the New York Stock Exchange.

### What does Ubiquiti actually manufacture and sell?

The core product is the UniFi ecosystem—wireless access points, switches, security gateways, IP cameras, and door-access controllers managed through a single software interface. The company also sells AmpliFi consumer mesh routers and UISP-branded equipment for wireless internet service providers. Unlike enterprise competitors, Ubiquiti sells hardware at near-cost and monetizes through scale and optional software subscriptions.

### How does Ubiquiti sell its products without a sales team?

Ubiquiti relies on a distributor network and a community-driven inbound model. Engineers monitor public forums and social channels, prioritizing feature requests that gain community traction. This eliminates the cost of a multibillion-dollar enterprise sales force and keeps gross margins structurally high compared to Cisco or Juniper.

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Last updated: 2026-06-03T20:00:00.000Z

Canonical page: https://altss.com/profile/ubiquiti-inc

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