# Unorthodox Ventures

Unorthodox Ventures is a Venture Capital based in Austin, United States.

## Overview

- **Organization type:** Venture Capital
- **Headquarters:** Austin, United States
- **Region:** North America
- **Address:** Austin, TX, United States
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** www.unorthodoxventures.com
- **LinkedIn:** https://www.linkedin.com/company/unorthodoxventures

## Regulatory record

- **Reports private funds:** No

## About

Unorthodox Ventures is an early-stage venture capital firm focused on companies producing branded goods. The firm has made 28 investments, including a Series E investment in Supira Medical on March 26, 2025. Unorthodox Ventures has 2 portfolio exits, with Firmus exiting on September 04, 2025.

## Questions

### How does Unorthodox Ventures differ from a traditional venture capital firm?

Unorthodox Ventures operates as a permanent capital vehicle rather than a fund with a fixed 10-year lifecycle. The firm provides hands-on operational support in manufacturing, supply chain, and distribution rather than just capital. This hybrid operating-company-plus-investment-arm structure reflects Smith's experience scaling Big Ass Fans, where he learned that physical-product startups fail more often from operational problems than from lack of funding.

### Does Unorthodox Ventures invest in software companies?

No. The firm invests exclusively in companies that make physical products — hardware, consumer packaged goods, apparel, and manufactured goods. This deliberate exclusion of software and pure-play technology companies is a defining feature of the firm's mandate and reflects Smith's conviction that his operational expertise provides a real competitive advantage only in tangible product categories.

### What is Unorthodox Ventures' approach to co-investment and syndication?

The firm's public record does not indicate a structured co-investment program or formal syndication partnerships. Unorthodox Ventures tends to lead rounds for its portfolio companies and operates with a concentrated portfolio model. Smith's permanent capital structure gives the firm flexibility to invest without coordinating with outside limited partners or co-investors.

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- [Unlu Private Equity](https://altss.com/profile/unlu-private-equity)
- [Unovis Asset Management](https://altss.com/profile/unovis-asset-management)

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Last updated: 2026-06-03T20:00:00.000Z

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