# UP Capital

UP Capital is a Private Equity based in Pamplona, Spain.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Pamplona, Spain
- **Region:** Europe
- **Address:** Pamplona, Spain
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** upcapital.es

## Regulatory record

- **Reports private funds:** No

## About

Up Capital is a pioneering fintech company founded by experienced entrepreneurs and experts in technology, credit, and capital markets. It has developed technology that quickly converts invoices into cash, reducing wait times for funds and enhancing liquidity and financial flow. Its solutions work without personal guarantees or collateral and are aimed at simplifying access to credit and financing for businesses.

## Sectors

- SME finance

## People

- Daniel Elharrar — CEO
- Ron Cohen — Chairman of Up Capital
- Yaron Cohen — Chief Financial Officer
- Avi Sunak — Vice President, CTO
- Yoni Shamla — Chief Technology Officer
- Tzahi Kuperly — Director and VP of commercial relations
- דניאל אלהרר — מנכ"ל
- רון כהן — יושב ראש אפ קפיטל
- ירון כהן — סמנכ״ל כספים
- אבי סונק — סמנכ"ל טכנולוגיות
- יוני שמלה — סמנכ״ל פיתוח
- צחי קופרלי — דירקטור

## Questions

### What investment strategies does UP Capital pursue?

UP Capital focuses on buyouts, corporate spin-offs, growth equity, and restructuring situations in the Spanish and Portuguese mid-market. The firm explicitly targets succession-driven transactions where retiring founders transfer ownership to an institutional partner.

### How does UP Capital source its deals?

The firm's deal flow relies on the deep succession pipeline inherent to the Iberian family-business economy. UP Capital positions itself as an institutional buyer for owner-led small and medium enterprises in Spain and Portugal where management transitions are driven by retirement rather than distress.

### Which geographies does UP Capital target?

The firm concentrates exclusively on the Iberian Peninsula. Its investment criteria are built around Spain and Portugal, where regional fragmentation among founder-owned businesses creates a consistent stream of succession and carve-out opportunities.

## Related profiles

- [UON Investment](https://altss.com/profile/uon-investment)
- [Upland Investment Advisors](https://altss.com/profile/upland-investment-advisors)

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Last updated: 2026-08-11T15:08:22.057Z

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