# UP Financial USA

UP Financial USA is an Asset Manager based in Calgary, Alberta, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Calgary, Alberta, United States
- **Region:** North America
- **Address:** New York, NY, United States
- **Assets under management:** Undisclosed
- **Website:** upfinancialusa.com

## Regulatory record

- **CRD number:** 326602
- **SEC file number:** 801-128140
- **Registration status:** Registered
- **Reports private funds:** No
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/326602

## About

UP FINANCIAL USA INC. is an SEC-registered investment adviser in Calgary, Alberta, registered since 2023. The firm manages approximately $2 million in regulatory assets. It has 5 employees and 3 investment advisers.

## Sectors

- Financial Services
- Private Credit
- Real Estate

## People

- Vasilios Gerakis — Founder & CEO

## Questions

### What type of firm is UP Financial USA?

UP Financial USA operates as a boutique financial services platform blending investment advisory and principal investing. Founded by Vasilios Gerakis, the firm originates structured credit, private lending, and placement mandates from its New York office. Its model resembles that of a merchant bank, where the firm co-invests its own capital alongside institutional partners.

### What sectors and deal types does UP Financial USA focus on?

Based on its public-facing materials and market footprint, the firm focuses on structured credit and private lending, including commercial real estate bridge loans, asset-backed facilities, working capital lines, and specialty finance assets. It also advises on capital raises for middle-market borrowers seeking non-bank financing.

### Where is UP Financial USA headquartered?

The firm is headquartered in New York, NY, which provides direct access to the largest private credit and real estate capital markets in the United States. No additional office locations have been publicly identified.

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- [FIGA Capital Management](https://altss.com/profile/figa-capital-management-llc)
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Last updated: 2026-06-03T20:00:00.000Z

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