# Upfield

Upfield is an other based in Amsterdam, Netherlands.

## Overview

- **Organization type:** other
- **Headquarters:** Amsterdam, Netherlands
- **Region:** Oceania
- **Address:** Amsterdam, Netherlands
- **Assets under management:** Undisclosed
- **Website:** upfield.com
- **LinkedIn:** https://www.linkedin.com/company/florafoodgroup

## Regulatory record

- **Reports private funds:** No

## About

UpField Group is a private investment and consulting firm providing financial advisory and strategy services. It offers best-in-class services through UpField Financial, UpField Strategy, and UpField Capital, with a commitment to client success and a premium on results.

## Sectors

- Food & Beverage
- Consumer
- AgriTech & FoodTech

## Offices

- Sunnyvale, CA, United States
- Bethesda, MD, United States
- Alexandria, VA, United States
- San Pedro Garza Garcia, Mexico
- Zurich, Switzerland
- Oslo, Norway
- Rotterdam, Netherlands
- Richmond, VA, United States
- Vero Beach, FL, United States
- New Zealand

## Questions

### Who owns Upfield?

Upfield is owned by a consortium of private equity investors led by KKR, which acquired the business from Unilever in 2018 for €6.8 billion (per Reuters, July 2018). Other co-investors include Vestar Capital Partners and additional institutional limited partners.

### What brands does Upfield own?

Upfield's brand portfolio includes Flora, Becel, Country Crock, Blue Band, Stork, and Rama, among others. These are retail brands focused on plant-based spreads, butter, cheese, and cooking products

### Where does Upfield manufacture its products?

Upfield operates 12 manufacturing plants globally, with key facilities in the Netherlands, the United States, Canada, and Brazil. The company supplies retail and foodservice channels across over 60 countries (per the firm)

### Is Upfield involved in direct investments or venture capital?

Upfield is not an investment firm; it is a food manufacturing and marketing business. It does not make venture-stage allocations or direct investments in external startups.

### What is Upfield's approach to sustainability?

Upfield claims its products have a lower environmental footprint than dairy butter, citing lifecycle assessments. The company has set a target to use 100% of its plastic packaging as reusable, recyclable, or compostable by 2025 (per the firm)

### Does Upfield co-invest with external GPs?

No. Upfield is a portfolio company, not a fund manager. It does not co-invest alongside other investors as a limited partner.

## Related profiles

- [Orkla ASA](https://altss.com/profile/orkla-asa)
- [Turret Capital Management](https://altss.com/profile/turret-capital-management)

---

Last updated: 2026-08-11T15:08:22.057Z

Canonical page: https://altss.com/profile/upfield

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology