# Uproxx LLC

Uproxx LLC is a Media & Entertainment based in Los Angeles, United States.

## Overview

- **Organization type:** Media & Entertainment
- **Headquarters:** Los Angeles, United States
- **Region:** North America
- **Address:** Los Angeles, CA, United States
- **Founded:** 2010
- **Assets under management:** Undisclosed
- **Website:** uproxx.com
- **LinkedIn:** https://www.linkedin.com/company/uproxx

## Regulatory record

- **Reports private funds:** No

## About

Uproxx was co-founded by Jarrett Myer and Brian Brater in Los Angeles in 2010, initially as a music and pop culture blog. The company built a portfolio of owned-and-operated media brands including Uproxx, BroBible, and Dime, aggregating a young male audience through viral content and original reporting. Warner Music Group acquired Uproxx in 2018 for a reported $80 million, after which Benjamin Blank took over as CEO. The company's strategy centers on digital content creation across music, sports, and entertainment, with revenue generated through advertising, branded content, and affiliate partnerships. Uproxx operates a branded content studio called Uproxx Studios, producing series for brands like Netflix and HBO. Geographic focus is primarily the United States, though digital reach extends globally. Uproxx employs several hundred staff as of 2024, with operations concentrated in Los Angeles and New York. The company runs philanthropic initiatives under Warner Music Group's corporate social responsibility framework, though no separate foundation is disclosed. In 2023, Uproxx launched a podcasts vertical, expanding its audio footprint. What differentiates Uproxx from other digital media firms is its operational independence inside Warner Music Group — it retains its editorial voice and brand identity while benefiting from WMG's distribution and monetization infrastructure. The company has not raised additional outside capital since the acquisition.

## Sectors

- Media & Entertainment
- Digital Media
- Content

## People

- Jarrett Myer — Co-Founder
- Brian Brater — Co-Founder
- Benjamin Blank — CEO

## Questions

### Who owns Uproxx?

Uproxx is owned by Warner Music Group, which acquired the company in 2018 for approximately $80 million (per public reporting). It operates as a standalone unit within WMG.

### How does Uproxx make money?

Uproxx generates revenue primarily through digital advertising, branded content deals, and affiliate marketing. Its branded content studio produces sponsored series for major entertainment brands.

### Does Uproxx have a venture capital arm?

No. Uproxx is not structured as an investment firm. It operates as a media and content company under Warner Music Group.

### What is Uproxx's audience?

Uproxx reaches over 50 million monthly unique visitors, primarily a young male demographic interested in music, sports, and pop culture (per the firm's own public statements).

### Who founded Uproxx?

Uproxx was co-founded by Jarrett Myer and Brian Brater in 2010. Benjamin Blank joined later as CEO, taking the role after the Warner Music Group acquisition.

### What is the relationship between Uproxx and Warner Music Group?

WMG acquired Uproxx in 2018, but the company operates with editorial independence. Uproxx does not function as a label or music distributor; it remains focused on cultural content.

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Last updated: 2026-06-03T20:00:00.000Z

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