# Upside Partnership

Upside Partnership is a Private Equity based in Mill Valley, United States.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Mill Valley, United States
- **Region:** North America
- **Address:** Mill Valley, CA, United States
- **Founded:** 2011
- **Assets under management:** Undisclosed
- **Website:** www.upsidevc.com
- **LinkedIn:** https://www.linkedin.com/company/upside-partnerhsip

## Regulatory record

- **CRD number:** 172594
- **SEC file number:** 802-131765
- **Registration status:** Registered
- **Reports private funds:** Yes
- **IAPD record:** https://adviserinfo.sec.gov/firm/summary/172594

## About

Upside Partnership invests early in people they recognize as inevitable Founders—those who can’t help but create their companies. They aim to work for founders rather than just transact with them, matching founders’ freedom to lead with expertise to mentor them. Support is treated as a behavior, not merely a claim. The firm is built for these founders and the future they will usher in.

## Sectors

- Enterprise Software
- Consumer Internet
- FinTech
- Digital Health
- Marketplaces

## People

- Kent Goldman — Founder & Managing Partner

## Questions

### How does Upside Partnership source proprietary deal flow?

Goldman relies on a curated network of operators and repeat founders, a carry-over from his First Round Capital days. The firm's Mill Valley location, just north of San Francisco, allows him to stay accessible to Bay Area founders while operating outside the concentrated venture hubs of Palo Alto and San Francisco. Many introductions come through portfolio founders and co-investors from prior deals.

### Does Upside participate in fund commitments or invest through SPVs?

Upside makes direct equity investments and does not operate as a fund-of-funds. The firm has not publicly signaled a shift toward SPV structures for individual deals, though the use of SPVs is common among seed-stage investors for specific co-investment arrangements.

## Related profiles

- [Upscalers](https://altss.com/profile/upscalers)
- [Upslope Ventures](https://altss.com/profile/upslope-ventures)

---

Last updated: 2026-08-11T15:08:22.057Z

Canonical page: https://altss.com/profile/upside-partnership

Maintained by Altss — https://altss.com — methodology: https://altss.com/methodology