# U.S. Integrity

U.S. Integrity is an Asset Manager based in Urbandale, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Urbandale, United States
- **Region:** North America
- **Address:** Las Vegas, NV, United States
- **Assets under management:** Undisclosed
- **Website:** usintegrity.com
- **LinkedIn:** https://www.linkedin.com/company/usintegrity

## About

U.S. Integrity is an SEC-registered investment adviser in URBANDALE, IA, registered since 2008. The firm manages $5.4 billion in assets, $4.5 billion on a discretionary basis. It has 400 employees and 322 investment advisers.

## Sectors

- Sports, Media & Entertainment
- FinTech

## Offices

- King of Prussia, PA
- New York, NY

## People

- Eric Frank — Co-CEO
- Scott Sadin — Co-CEO
- Ricky Wong — Chief Technology Officer

## Questions

### Who runs investment decisions at U.S. Integrity?

U.S. Integrity does not manage external capital or operate as an investment firm. Operational and strategic decisions are run by Co-CEOs Eric Frank and Scott Sadin. Frank brings deep gaming-compliance experience as the former global Group Compliance Officer for The Stars Group, while Sadin's background includes operational roles at Apollo Global Management and building trading surveillance programs for financial services firms.

### How does IC360 source its technology and monitoring capabilities?

The technology stack is led by CTO Ricky Wong, a Dartmouth computer scientist who previously co-launched a proprietary high-frequency trading desk at Curzon Technologies and served as CTO at LaBranche & Co, an NYSE specialist firm. His tenure at Bloomberg LP, building distributed analytical engines, informs the real-time surveillance architecture that IC360 deploys across sports wagering and, via ProhiTrade, prediction-market trading.

### What is the relationship between U.S. Integrity and IC360?

IC360 is the brand under which U.S. Integrity now operates, following a consolidation of its product lines into a global technology and consultancy platform. The entity integrates the legacy U.S. Integrity monitoring tools with adjacent offerings like ProhiBet for prohibited-bettor compliance and ProhiTrade for prediction-market surveillance.

### How did the U.S. Integrity founding team's financial-services background shape its product?

Co-CEO Scott Sadin helped build trading surveillance programs at Apollo Global Management and Tourbillon Capital that were designed to spot suspicious equity and debt transactions. That pattern-recognition approach was ported into the sports betting world, where the firm treats wagering anomalies as trading anomalies — monitoring line movements and bettor behavior with the same logic used to catch insider trading in stock markets.

## Related profiles

- [Integrity Compliance 360 (IC360)](https://altss.com/profile/odds-on-compliance)
- [Solaris Health Holdings](https://altss.com/profile/solaris-health-holdings)

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Last updated: 2026-06-03T20:00:00.000Z

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