# Vail Resorts

Vail Resorts is an other based in Broomfield, United States.

## Overview

- **Organization type:** other
- **Headquarters:** Broomfield, United States
- **Region:** North America
- **Address:** 390 Interlocken Crescent, Broomfield, Colorado 80021, United States
- **Assets under management:** Undisclosed
- **Website:** vailresorts.com
- **LinkedIn:** https://www.linkedin.com/company/vail-resorts

## Regulatory record

- **Reports private funds:** No

## About

Vail Resorts, Inc. is the premier mountain resort company in the world and a leader in luxury, destination-based travel at iconic locations.

## Sectors

- Real Estate
- Luxury
- Media & Entertainment

## People

- Rob Katz — Executive Chairperson and CEO
- Courtney Goldstein — Chief Marketing Officer

## Questions

### Who runs investment decisions at Vail Resorts?

Rob Katz serves as Executive Chairperson and CEO, overseeing capital allocation and strategic direction. The firm is publicly traded, so major investment decisions are subject to board approval and disclosed in SEC filings. Katz previously served as CEO from 2006 until 2023, when he stepped down; he returned to the CEO role in November 2024 (per the firm, November 2024).

### How does Vail Resorts generate revenue beyond lift ticket and pass sales?

Vail Resorts generates revenue from ski school, dining, retail, lodging, and real estate development at its resorts. The My Epic Gear membership program and Epic Shop e-commerce expand recurring direct-to-consumer revenue. The firm also owns RockResorts, a collection of luxury mountain hotels, and derives summer revenue from mountain biking, concerts, and events.

### What investment stages does Vail Resorts typically target?

Vail Resorts primarily invests in mature operating assets — existing mountain resorts, real estate for base-area development, and technology platforms that enhance guest experience. It does not make early-stage venture investments. Recent acquisitions include Crans-Montana in Switzerland (2024), a fully operational destination resort.

### How is Vail Resorts structured in relation to its parent or shareholders?

Vail Resorts is a publicly traded corporation (NYSE: MTN). It has no single-family-office parent. Its largest shareholders are institutional asset managers. The executive team reports to a board of directors. This structure contrasts with private family-office-controlled resort operators, as capital allocation decisions are made within a public reporting framework.

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Last updated: 2026-06-03T20:00:00.000Z

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