# Veda Holding

Veda Holding is an Asset Manager based in Newport Beach, Saudi Arabia.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Newport Beach, Saudi Arabia
- **Region:** Middle East
- **Address:** Riyadh, Saudi Arabia
- **Founded:** 2017
- **Assets under management:** Undisclosed
- **Website:** vedaholding.com
- **LinkedIn:** https://www.linkedin.com/company/vedaholding

## About

VEDA Holding is emerging as one of Saudi Arabia's fastest-growing young business groups. It invests in exceptional ideas and innovative companies, incubating businesses that embody quality and excellence. Its portfolio includes Sala Entertainment, VEDA Real Estate, Lavoya, VEDA Food and WE CRE8, spanning entertainment, fashion retail, food and beverage, fintech and real estate.

## Sectors

- Entertainment, Fashion Retail, Food & Beverage, Fintech

## People

- Fahad Alhokair — Founder and Chairman
- Abdulrahman Alhokair — Co-Founder and Group CEO
- Dania Tarhini — Head of business development
- Farid Abou Jokh — Chief Strategy and Investment Officer
- Dr. Rania Shamas — CEO of VEDA RETAIL

## Questions

### What is Veda Holding's investment mandate?

Veda Holding describes its strategy as covering early-stage startups, expansion and late-stage backing, growth equity, and general venture capital. The firm operates as a multi-stage investor, meaning it can enter at seed rounds and maintain exposure through subsequent funding events. The exact balance between fund commitments and direct investments is not publicly disclosed.

### Who runs Veda Holding and where does the capital come from?

Veda Holding has not publicly named its founding principals or key investment decision-makers. The source of its capital is likewise undisclosed. Saudi asset managers of this type frequently manage proprietary or family-linked capital pools, but no public record confirms the specific backing structure behind Veda Holding.

### Does Veda Holding invest only in Saudi Arabia or across the region?

The firm's headquarters are in Riyadh, and its disclosed strategy focuses on Saudi Arabia and the broader Middle East and North Africa region. No specific cross-border deals have been publicly attributed to the firm, so the exact geographic split of its portfolio remains unknown to outside observers.

### How large is Veda Holding and what is its AUM?

Veda Holding does not publicly disclose its assets under management, total deployment to date, or the number of investment professionals on its team. The firm has not announced any fund closes, and no third-party data providers have published an AUM estimate for the entity.

### How does Veda Holding's strategy fit into Saudi Arabia's Vision 2030 venture landscape?

Veda Holding operates during a period when Saudi Arabia's venture market has grown significantly, driven by sovereign funds, family offices, and regulatory reforms under Vision 2030. The firm's multi-stage, generalist approach mirrors the broad opportunity set created as the Kingdom liberalizes sectors and encourages startup formation. Veda Holding positions itself among the domestic allocators participating in that expansion, though its specific deal-level impact is not publicly documented.

## Related profiles

- [Vecturis Equity](https://altss.com/profile/vecturis-equity)
- [Vedanshu Investments](https://altss.com/profile/vedanshu-investments)

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Last updated: 2026-08-11T15:08:22.057Z

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