# Vendavo

Vendavo is an Asset Manager based in Denver, United States.

## Overview

- **Organization type:** Asset Manager
- **Headquarters:** Denver, United States
- **Region:** North America
- **Address:** Denver, CO, United States
- **Founded:** 1998
- **Assets under management:** Undisclosed
- **Website:** vendavo.com
- **LinkedIn:** https://www.linkedin.com/company/vendavo

## Regulatory record

- **Reports private funds:** No

## About

Vendavo provides price optimization, CPQ and rebate management software via a unified commercial platform for complex B2B pricing, quoting and rebates. The platform uses AI and machine learning to help enterprises capture incremental gross margin and address margin leakage. Vendavo serves B2B manufacturers and distributors and has been powering their profit transformations for more than 25 years.

## Sectors

- Enterprise Software
- AI/ML
- Industrial Tech

## People

- Mitch Lee — Profit Evangelist

## Questions

### Who runs investment decisions at Vendavo?

Vendavo is a privately held software company, not a family office or investment firm. Its leadership includes a board of directors and executive team, though specific investment decisions are not publicly attributed to named individuals. The company's Profit Evangelist, Mitch Lee, is one of the few publicly named leaders, but he does not function as a CIO or allocator.

### Does Vendavo make investment commitments or only operate its own business?

Vendavo does not publicly report making external investment commitments. It operates its own commercial platform and generates revenue from software subscriptions and services. Its economic impact is measured through customer profit improvements, not capital deployed.

### What investment stages does Vendavo target?

Vendavo does not target investment stages. It serves enterprise customers — manufacturers and distributors — directly with commercial software. The company's focus is on growth-stage and mature organizations rather than startups.

### How is Vendavo related to any parent company or spinout?

No public information ties Vendavo to a parent company or spinout. The firm was founded in 1998 and operates independently, with no disclosed acquisitions or divestitures. Its investors include unnamed backers listed on its about page.

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- [Informa Group plc](https://altss.com/profile/informa-group-plc)
- [Hammock Park Capital](https://altss.com/profile/hammock-park-capital)

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Last updated: 2026-08-11T15:08:22.057Z

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