# Vendis Capital

Vendis Capital is a Private Equity based in Machelen, Flemish Brabant, Belgium.

## Overview

- **Organization type:** Private Equity
- **Headquarters:** Machelen, Flemish Brabant, Belgium
- **Region:** Europe
- **Address:** Diegem, Belgium
- **Founded:** 2009
- **Assets under management:** Undisclosed
- **Website:** www.vendiscapital.com
- **LinkedIn:** https://be.linkedin.com/company/vendis-capital

## About

Vendis Capital is a private equity firm focused on consumer brands. It partners with teams to turn companies into iconic brands and scale them for growth. The firm uses a hands-on 5Cs growth framework and emphasizes category-leading consumer brands.

## Sectors

- Consumer Goods
- Luxury
- Retail
- Health & Wellness
- Food & Beverage

## Offices

- Paris, France

## People

- Cédric Olbrechts — Managing Partner & Co-Founder
- Vincent Braams — Managing Partner & Co-Founder

## Questions

### Who runs investment decisions at Vendis Capital?

Investment decisions are led by Managing Partners and co-founders Cédric Olbrechts and Vincent Braams, who share responsibility for the firm’s strategic direction and deal approvals. Both have built their careers in European consumer private equity. They chair the investment committee, which evaluates each transaction against the firm’s sector focus and returns criteria. The broader investment team, operating out of Diegem and Paris, originates and executes opportunities under their guidance.

### How does Vendis Capital source proprietary deal flow?

Vendis Capital sources primarily through its deep relationships with consumer brand founders, family-owned businesses, and sector-focused intermediaries across the Benelux, France, Italy, and Iberia. The firm’s singular focus on consumer goods means it is often the first institutional call for entrepreneurs in those markets seeking a partner that understands brand building and retail distribution. Its dedicated Paris office further strengthens deal origination in Southern Europe.

### Does Vendis Capital participate in fund commitments or only direct deals?

Vendis Capital executes exclusively direct control-oriented and growth equity investments into European consumer companies. It does not operate as a fund-of-funds and does not make passive limited-partner commitments into other private equity vehicles; all capital is deployed through direct deals in its core consumer vertical.

### Which sectors does Vendis Capital explicitly avoid?

Vendis Capital deliberately stays outside of technology, industrials, healthcare services, and financial services, maintaining a pure-play focus on branded consumer goods, retail, luxury, health and wellness, and food and beverage. This self-imposed restriction includes avoiding consumer sectors heavily tied to cyclical discretionary spending without a strong brand moat.

### What is Vendis Capital’s geographic footprint?

The firm invests across continental Europe with a strong emphasis on the Benelux region, France, Italy, and the Iberian Peninsula. Its headquarters are in Diegem, Belgium, and it operates an additional office in Paris. While it evaluates opportunities originating in adjacent regions such as DACH and the Nordics, its active dealmaking centers on Western and Southern Europe.

## Related profiles

- [Vendetta Capital](https://altss.com/profile/vendetta-capital)
- [Venionaire Investment](https://altss.com/profile/venionaire-investment)

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Last updated: 2026-08-11T15:08:22.057Z

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