Verde Capital Management

Verde Capital Management

Verde Capital Management was established in 2008 in Clarkston, Michigan, and has since operated as a registered investment advisor offering wealth management and financial planning services. The firm's client base spans individuals, high-net-worth families, trusts, and institutional accounts, reflecting a diversified advisory practice rooted in the Great Lakes region. The firm's strategy centers on providing holistic financial counsel, including investment management, retirement planning, and comprehensive financial planning. While specific portfolio allocations are not publicly detailed, Verde's structure as an RIA suggests a fiduciary approach to constructing client portfolios, likely utilizing individual securities, mutual funds, and ETFs across equity and fixed-income markets. The firm's geographic focus remains concentrated in southeastern Michigan. Publicly available details on the firm's scale and team size remain limited. Verde Capital Management maintains its primary office in Clarkston, Michigan, and has not disclosed additional office locations or adjacent philanthropic or operating vehicles. The firm does not appear to participate in club deal networks or operate commingled fund vehicles, consistent with its profile as a regional advisory practice. Verde's structural differentiator is its posture as an independent advisor in a market increasingly dominated by consolidating national wealth management platforms and bank-owned RIAs. Operating from a single location in suburban Detroit, the firm represents a classic Main Street advisory practice — a model where client retention hinges on personal relationships and long-tenured counsel rather than institutional brand or proprietary product distribution.