# Veronorte

Veronorte is a Single Family Office based in Panama City, Colombia.

## Overview

- **Organization type:** Single Family Office
- **Headquarters:** Panama City, Colombia
- **Region:** Latin America
- **Address:** Medellin, Colombia
- **Assets under management:** Undisclosed
- **Website:** veronorte.com
- **LinkedIn:** https://www.linkedin.com/company/veronorte

## About

Veronorte is an SEC-registered investment adviser in Panama City, registered since 2026.

## Sectors

- Real Estate
- Venture Capital
- Private Credit

## People

- Mario Hernández — Founder

## Questions

### Who runs investment decisions at Veronorte?

Mario Hernández is the founder and principal of Veronorte. Day-to-day investment management is conducted by an internal team, though the office does not publicly identify specific investment professionals or a named CIO.

### Does Veronorte participate in fund commitments or only direct deals?

Veronorte participates in both fund commitments and direct investments. The office has placed capital into Andes-region venture funds as a limited partner and simultaneously writes direct checks into startups, primarily in fintech and consumer technology.

### Is Veronorte structured as a single family office or does it operate more like a venture firm?

Veronorte is a single-family office that invests its own permanent capital. It does not raise third-party funds, market itself as a venture firm, or operate a fund-of-funds platform.

### Which sectors does Veronorte explicitly avoid?

Veronorte does not publicly outline sector-avoidance criteria. Its disclosed activity clusters in real estate, venture capital, and private credit, with no known positions in public equities, commodities, or heavy-industry infrastructure.

### How is Veronorte related to the Mario Hernández retail brand?

Veronorte functions as the private investment vehicle for the wealth generated by the Mario Hernández brand, but the retail operating company and the family office are legally separate entities. The office is not a subsidiary of the leather-goods business.

## Related profiles

- [Lancaster Invest](https://altss.com/profile/lancaster-invest)
- [Vertex Capital Management](https://altss.com/profile/vertex-capital-management)

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Last updated: 2026-08-10T15:54:10.904Z

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